Six-Year Partnership Deal Announced at the New York International Auto Show
Microsoft and Porsche have announced a six-year partnership deal covering racing games and E-sport competitions. The pair announced the deal at the New York International Auto Show, with Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche saying: “By having Microsoft as our partner, we have the opportunity to take the pleasure of driving a Porsche and making it an experience in the virtual world”.
Porsche’s Deal with EA has Concluded Leaving the Door Open for Microsoft
Porsche have remained noticeably absent from Microsoft’s Forza Motorsport and Forza Horizon racing game series, only available as downloadable content months after launch in recent years. This was due to a exclusivity deal with rival company EA, makers of the Need For Speed racing franchise.
Microsoft Have Plans in Place Already
The Forza Racing Championship is the world’s leading E-sport racing series, with the world’s largest online racing community. The series will now include a Porsche championship during the 2017 season as part of the partnership deal. Microsoft kicked off the partnership with a bang with a Porsche car pack now available for Forza Horizon 3 players: “The package contains a total of seven current and historical Porsche vehicles: the legendary 550A Spyder, the 718 RS 60 Spyder from 1960, the 911 Carrera RS 2.7 from 1973, the 911 GT2 (type 993), the Cayman GT4 and the 911 GT3 RS, as well as the new Panamera Turbo.”
This deal comes days after rival racing game franchise Gran Turismo announced the inclusion of the Porsche 911 GT3 RS in upcoming game Gran Turismo Sport.
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