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10 Things To Consider When Designing Vehicle Branding

Vehicle branding is a great way to get your company’s message out. While traditional media is still effective, it’s more expensive and less targeted than vehicle branding. Vehicle branding allows you to reach a specific audience effectively and cost-effectively.

When people see your branded vehicles on the road, they know that they are seeing your company and its products. This is especially important for businesses that have just launched or are launching soon. Vehicle branding helps build awareness about your company before it has time to build up an online presence or even create awareness through word of mouth alone.

Additionally, since most people spend more time in their cars than anywhere else during their daily lives except perhaps work, this means that you can reach potential customers for longer periods than many other forms of advertising allow for!

There are a few ways to go about branding your vehicle; there is the traditional way, where you pay an artist to paint your design onto a vehicle. This, however, is extremely time-consuming and often inconsistent. This would not scale with the level of advertising at a large company.

Luckily, many companies specialize in vehicle branding and have developed materials and processes that can carry out branding at a mass scale. This translates into consistent ad visibility, and there are now online services that expedite that process even further.

These days you can find a vehicle wrap design online, which is quite convenient for quick advertising. These websites allow you to choose your vehicles and customize how they are branded from the comfort of your office computer.

But let’s continue with our discussion of what you should keep in mind while designing vehicle branding.


Readability is all about how your logo looks. Your vehicle branding needs to be readable and easy to understand, especially if you’re going to be driving around in the middle of nowhere and need a friendly person passing by to save your life.

One thing you can do is make sure that your logo is easily readable at a distance and in different lighting conditions. Think about the audience you want to reach with your brand identity—young people? Older people? People who share a hobby like hunting or fishing?

Depending on who you’re trying to attract, certain design elements may work better than others for that particular audience. Finally, don’t use too much text! Keep it short and sweet: three short words should do the job just fine!


Consistency is key to a successful branding campaign. A consistent design will help you stay true to your brand, as well as make it easier for customers and clients to recognize your brand and products.

You’ll want to use design elements like color palettes, fonts, logos, etc., consistently throughout all of your marketing materials—from the website down to the smallest business card. If your vehicle wraps are bright and colorful, but everything else is dull black-and-white with no branding at all (including business cards), people won’t know what company they’re looking at!


Simplicity should be a big part of your design. When designing graphics for a vehicle, use images that are simple and easy to understand. As much as possible, make sure the design is free of clutter. This will help keep the message clear throughout its lifespan—which may be longer than you think!

Keep in mind that when it comes to vehicle wraps, the average lifespan is about three years or 36,000 miles (depending on which comes first). That’s a lot of time spent on the road with your brand getting noticed by potential customers everywhere they go!

While there are many factors involved in choosing how long your wrap will last before needing replacement, here are some tips to help you get started:

  • Use one or two colors instead of three or four
  • Keep designs simple with minimal text and no complicated graphics
  • Don’t put too much information onto one graphic panel


Emotional design is the use of visual elements to connect with customers and make them feel something. It’s about much more than the visuals, though; it’s about creating an experience that keeps people coming back for more.

The goal of emotional design is to create a lasting relationship with your customers by making them feel part of something special. You want them to love what they see, but even more than that, you want them to love how they feel when they see it.


When choosing your vehicle branding colors, think about how you want to use them. First, limit the number of colors you use to two or three. It’s not necessary to have every color in the rainbow on your car—you’ll just lose out on visibility and will look like everyone else! Use a primary color for brand recognition and an accent color for distinction from the competition.

Color is a powerful way to attract attention—and it works especially well when used with other elements like typography and shape. For example: if you’re using red as a primary brand color, make sure that red is also incorporated into the design of your logo (think Coca Cola). If you’re using blue as an accent color, make sure there are some smaller details in blue throughout the rest of your logo (like Facebook).

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Number Of Colors

If your brand has a lot of colors associated with it, or if you want to use more than three colors on your vehicle branding, the next thing to consider is cost. The fewer colors used in the design of your vehicle branding design, the less expensive it will be.

However, there is also a trade-off: while simpler designs may look good and save money, they can make reading messages difficult due to their lack of contrast between colors. If this type of messaging is important for your business’s marketing strategy, then going with a more complex design could be beneficial.

Generally speaking, though, we recommend using as few colors as possible when designing vehicle branding because this creates an easier-to-read message for drivers and passengers alike—which leads us to our next point!


To create contrast, you must first understand what it is. Contrast refers to the difference in lightness or darkness between two colors. The greater the difference, the more dramatic it is. For example, if you were to use red and green as your brand colors on a vehicle wrap design and add black as a third color for an accent line or logo element, these three colors would have strong contrast because of their hue (the direction of their color spectrum).

Similarly, using yellow with blue would also produce high levels of contrast due to their opposite locations on the color wheel—yellow being at one end of the spectrum and blue being at another end; this means that there are fewer shades between them than there would be if they were next to each other on it.

Imagery And Graphics

When designing your vehicle branding, you want to make sure that the graphics are clear and legible. This is especially important when working with smaller vehicles such as motorcycles, mopeds, and scooters.

To ensure that your graphics will be visible from a distance, it’s best to use high-resolution images that have been created for print. It’s also important not to use too many colors or patterns, so the design doesn’t become chaotic; stick with two or three colors at most!

Focal Point

The focal point is the most important part of your vehicle branding. It should draw attention to what you want people to see and can be used in conjunction with specific colors, fonts, and images. For example, if you’re promoting a product or service, then the focal point could be a logo displaying that name and selling point(s).

If it’s not selling anything, then this spot is best reserved for an illustration that catches people’s eyes as they drive by or into traffic. The focal point should always be something that makes people stop and ask questions about what they’re seeing, whether that means asking why they haven’t seen it before or wondering how they could ever live without this amazing new product!

Full Wrap VS. Partial Wrap VS. Appointments

The most expensive option is a full wrap, which comes with the highest returns in terms of brand awareness and legitimacy. A partial wrap is cheaper than a full wrap but still very effective, so if you’re looking to save money on your branding project, this could be an option for you. Finally, appointment decals are the cheapest option but also the least effective – they have a very limited reach and will only be seen by people who are already familiar with your business.


We’ve gone over some of the key elements to keep in mind when designing vehicle branding. Vehicle branding is one of the most visible forms of advertising since people spend a lot of time traveling. If you’re designing branding for vehicles or just attempting to translate existing designs for vehicles, keeping the points above in mind will make the process of creating eye-catching vehicle branding could become a lot easier.

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