Ezoic Review 2023- The Best Way To Increase Ad Revenue On Your Website

Trying to earn money online, here and now, is both easier and harder than ever before. Sure, you may try to set up a webpage, run ads, and see how it goes. But unless you’re doing it right, and optimizing every inch of your ad placements to its max, you’ll soon find that it’s no different from dumping all your money down a black hole. Our Ezoic review here will at least help lead you in the right direction.

We’re proud of the stuff that we write (and you’re able to enjoy) here at Motor Verso. In the past year alone, we’ve grown leaps and bounds, all thanks to you. From a tiny website in this little corner of the worldwide web, we’ve now become one of the UK’s top automotive blogs, and now pulling in an awe-inspiring 320,000+ readers a month. However, we wouldn’t have been able to manage this alone.

Without advertisements, few else could’ve continually supported our growth, while keeping the lights on and our writers happy. Over the last few months, we’ve learned now the importance of ad revenue, and how to maximize it to keep on growing and evolving into the future. Although, online ads are a fickle thing, as you’re always left at the mercy of the Google algorithm, and your visitors.

Changes in how ads are shown, their visibility to our fellow readers, and what ads are being displayed play a crucial role in keeping websites like ours alive. One small adverse change and it could’ve been over. It’s for that reason why, in this Ezoic review, we’re going to talk about how their AI-driven ad system, management, and computation could help your website grow, as much as it has with Motor Verso.

• What Is It?
• How It’s Impacted Us
• Is Ezoic Worth It?
• Getting Started
• Other Features
• Ezoic Vs AdSense
• Conclusion
• FAQs

What Is Ezoic?

First, you might be asking, what’s the subject of our Ezoic review? Who is Ezoic? To put it simply, they’re a premium online ad network, as a sort of more advanced version of Google AdSense. You might already be quite familiar with Google’s own tools for embedding ads onto your webpage, not to mention on other Google services, like YouTube. But if Google’s AdSense, low cost (publishers receive 68% of the revenue recognised), is available for use, why bother with platforms like Ezoic?

Ah, we’ll be learning more of that later in our Ezoic review. But for now, just trust us (having switched from AdSense ourselves) that using for Ezoic brings significant benefits. It’s better than AdSense, in every way. Ezoic isn’t alone in this space, though. They compete against other top ad tools, such as AdThrive and Mediavine. Ordinarily, the latter two used to be the go-to option for most people, but things have changed.

You share a lot of ad revenue with some premium ad networks to services like these, just to have ads intelligently featured and placed on your webpage. Nevertheless, it hasn’t been the same since Ezoic has entered the fray, as of this Ezoic review. They brought with them a most tempting and unique USP over AdThrive and Mediavine, and especially so against AdSense – artificial intelligence, and machine learning. In the case of our Ezoic review, it works incredibly well.

In short, Ezoic uses AI to analyze your webpage, and will automatically determine the right amount, placement location, and type of ads to show to individual visitors that come to your site. As time passes, it’ll get to absorb even more information on how visitors (like you) react to certain ads and uses Ezoic’s machine learning to better optimize them. All without requiring any manual fine-tuning from you.

Ezoic Ads

Using Ezoic doesn’t just benefit us, the folks running the site, either (we’ll learn more of that later in our Ezoic review). At its core, how ads are shown, where they’re placed, and what’s being displayed, ultimately is designed to benefit you…

• By putting ads in the right places, it doesn’t obstruct or interrupt the visitor’s view of the webpage. For a blog-type site like ours, where heavy reading is a core part of that experience, it’s crucial that these ads won’t get in the way. Imagine banners continually breaking up the illusion between every single paragraph? Using proper ad placements ensures an easy-going and pleasant user interface.
• Similarly, and while ad revenue is important, it’s vital that websites don’t simply cram advertisements down their visitors’ throats. Pop-up banners left, right, and center is detrimental to how someone will perceive your website. If anything, too many ads are more likely to encourage them to go elsewhere for content. In other words, you need enough ads to make money, but not too many of them at once.
• By showing ads that are the most relevant to the visitor, you’re also increasing user engagement. If you’re showing advertisements for things that don’t attract the attention of your visitors, how are you going to make any money? Ads need to be tailored for every visitor and ultimately advertise what’s on their mind. In doing so, you’re helping to gain even further ad revenue for your site.

At the end of the day, you need to show ads that are engaging, respectful, and inoffensive in the eyes of your visitors. This isn’t always easy but is ultimately made all that much easier thanks to Ezoic’s AI and machine learning. They have the know-how and computation to make ads show up seamlessly on your webpage. Hence, a win-win for you and your users…

Example Revenue From Articles, Traffic Report, And EPMV

So far, we’ve had nothing but praise in our Ezoic review. But, is there any merit to our argument? To prove how much of a positive impact Ezoic’s had on Motor Verso’s growth here’s just an example of the earnings for some of our articles, as of writing this Ezoic review.

The below table is a great example of average performing content. It sits below our top 100 articles and shows that you can expect a return of around $38 per 1000 page views even in the lowest season of the year.

You can see here three very important metrics – pageviews, revenue, and EPMV. The first two should be fairly self-explanatory. In short, how many views a particular page is getting within a set period of time. And, how much money that specific page is getting. You can see here, for example, how some of our pages are getting just under $40 (per month). Over a year, that leads to around $500 for a page with very average traffic.

That alone compares handily against Google’s AdSense, which we’ll look more closely at further in our Ezoic review. For now, we’ll have to talk about that other metric, EPMV. “EPMV” means ‘earnings per thousand visitors‘. Essentially, a rough average of how much you’re earning for every 1,000 folks that hop onto your website. Of course, the higher the EPMV, the better, which is our case here.

Of course, your revenue and EPMV, optimized and managed automatically by Ezoic, are determined by several key factors. Primarily, how many people are visiting your webpage, and how many adverts are shown at a time.

Our Journey With Ezoic

So, how much of an impact has Ezoic made on Motor Verso, thus far? Before we get to that in just a hot minute in our Ezoic review, let’s tell you a short story of where we came from. We joined Ezoic’s ad network and have been a user of their services since October 2020. This was around the time that we started to get into writing up SEO-focused content, as well as our usual bread-and-butter since our founding in 2013.

Back then in late-2020, we began with around 1,500 pageviews a day. It was a jubilant milestone, as we thought then that the sky was the limit for what we can achieve. Little did we know how much of an impactful moment that was, too. These days, we’re handily gaining over 15,000 pageviews each day. That 10x jump was mind-blowing, and Ezoic has allowed us to maximize our ad earnings.

During the first month alone, Ezoic helped us to earn over $600 from ad revenue. This was a gigantic increase over Google’s AdSense, which netted us less than $300 in the month before. More than twice as much, as you can see. When we founded Motor Verso, we had humble ambitions of just writing anything we wanted, as long as folks were happy to read it. Ezoic’s given us a chance to evolve.

We’ve since reinvested our profits, thanks to Ezoic, into even more content. Both to grow the site, and to serve a varying and diverse audience. Between January and June of 2021, we’ve written up around 15 SEO keyword targeted articles a month. With Ezoic’s maximized ad revenue, which we’ll discover more in our Ezoic review, we’re now able to publish just a smidge over 50 articles every month, with an abundance of subjects and topics to talk about.

Why Ezoic Has Worked So Well For Us?

You might be wondering, how could a simple switch between ad providers make that much of a large difference? Well, it’s not all as “simple” as it might seem, as the engine that powers those ads could easily determine how well or poorly your webpage might earn down the line. Ezoic’s ad tools really are that consequential (more on that later in our Ezoic review), and they’ve worked well for us thanks to features such as…

• Improved Ad Integration – There’s a greater variety of adverts, with different layouts and topics. It’ll eventually lead to more value for the readers. This is a far better solution than traditional ad tools like AdSense, which takes up a lot of time in the back-end trying to optimize ads manually. With Ezoic, it’s got their data-driven machine learning and AI, as well as a team of people doing all this for you.
• Better Ad Placements – Ezoic’s AI automatically places as many ads as possible onto a single page, to try and maximize your ad revenues. All the while, without making it too distracting for our readers. It tailors ads for every visitor and changes the number of ads that appear on the fly. Once again, it’s a much better alternative than manually adjusting how many ads get to show up at once on a page.

We can see here in our Ezoic review the beauty of Ezoic’s AI-based ad system when comparing it to AdSense, AdThrive, or Mediavine. The entire process is a set-it-and-forget-it experience. With a bit of tinkering from the get-go, the rest of the process has been automated for your convenience. This means less time having to be spent on tweaking adverts, and more of those hours invested into writing up better content.

What’s Our Content Strategy?

While we’re at it in our Ezoic review, how has adopting and integrating Ezoic’s advertising model into our business made an impact on our content? As we mentioned earlier in our Ezoic review, less time spent on manually fine-tuning the ads ensures that we have more time on content. In particular, the ability to pay closer attention to how we write, format, edit, publish, manage, as well as plan for future articles in the pipeline.

In a nutshell, our strategy (as with this Ezoic review, with its clever ads) simply boils down to investing the revenues from those ads into the content. With more writers on board to provide quality content, it gives us the breathing room to create a bucket load of great long-form articles every month. Once the earnings on those articles start to accrue, we’ll invest it back into more content, and the whole cycle continues.

All in all, switching to Ezoic ascertains that we could deliver better content for you. Here’s a pathway of what we’re doing now, with the ad-bucks that Ezoic’s afforded us…

• Investing the prior month’s ad revenue, which in itself is a monumental increase over AdSense.
• Those earnings go into writing even more high-quality content. And, we now have the time to invest in researching valuable keywords more effectively and planning out articles down the line.
• Specifically, much of our content is 3,000-word long-form articles, focused on SEO (search engine optimization). We’re now readily cranking out 50 of these every month, discussing everything from troubleshooting car problems to DIY tips and tricks.
• Once those articles are published, we’ll give it 6 or so months to start ranking in Google Search. We’d hope by then that it gets into the coveted first (or perhaps second) page in Google.
• As we build traffic for that particular page, we’ll receive the oft-higher ad revenue from Ezoic. Then, reinvesting into more content for the following month, and so on.

Are Ezoic’s Premium Ads Worth It?

If there’s one thing that might discourage you in this Ezoic review, it’s knowing it comes with a small cost, Ezoic will take 10% of your ad revenue. Remember, Google’s AdSense is a revenue share platform (publishers receive 68% of the revenue recognised), so why bother opting for tools like Ezoic? Well for that 10% Ezoic take, they will most likely double your Adsense earnings or more, so it’s a no brainer.

Ezoic also has a Premium program. Which will make you more money if you are invited into it. This might not seem essential for smaller websites, but you will earn more, but you need to pay a fee upfront as part of the Premium program (the fee is relative to your ad revenue monthly earnings). As you can imagine, it wasn’t easy stomaching this back in 2021, when Motor Verso was a relative minnow, the as-of-yet up-and-comer of car blogs (and whilst we were reinvesting our earnings back into content).

In the case of our Ezoic review, you could be paying them anywhere from $14 to $50,000 a month to show ads on your site, depending on where you are at on your journey.

Is it really worth such a high expense to add to your balance sheet? The easy answer is Yes, its high cost is absolutely, 100% worth the price. In our experience, you’re earning at least 1/3 more in ad income than what you pay. Always go for the Elite version.

As time passes, Ezoic’s AI-honed ads will continually learn to improve how it displays ads on your site, further attracting traffic. Therefore, it’s certainly on the cards for you to earn even more than that in good time. It’s something that you can’t easily lose out on, again, if you could afford it. But if you’re earning $3,000+ each month on ads with a plan that costs you $2,000+ per month, it’s still a profit and that would be on top of your base Ezoic earnings. Again, it’s a no brainer.

As it’s shown here in our Ezoic review, they have numerous tiers and plans that you could choose from. Each one varies in the subscription fee you’re paying to Ezoic. And at the end of the month, yielding ad revenue based on how many premium advertisement campaigns it’ll decide to show on your site. In addition to higher ad earnings, the higher-tier plans have extra perks.

Ezoic Requirements

Now, we come to another conundrum when making the switch for the first time – what are the basic requirements for setting up with Ezoic? A while back, there used to be a barrier of entry of 10,000 (at least) pageviews before you could integrate Ezoic onto your site. Understandably, that’s quite a high target for a lot of smaller blogs and newer webpages, including ours at the time of joining, but we did qualify, where Mediavine and Adthrive had rejected us.

These days, Ezoic has since expanded to include its new Access Now program. It’s practically a more accessible service, allowing those sites with less than 10,000 monthly pageviews to leverage the same benefits as much larger publishers do. As of our Ezoic review here, Ezoic claims that these smaller sub-10k sites have seen growth upwards of 230% within just 6 months after relying on Access Now, and Ezoic’s smart ads.

So, you no longer have to meet a minimum pageview requirement to get into the Ezoic ecosystem. This, we think, is a great concept to help tinier publishers, and with the same tools and perks as the bigger sites. Although Ezoic does make it clear, that to best monetize using their ads, it’s ideal for there to be at least 1,000 monthly pageviews. Moreover, there is a basic ad policy to be aware of with our Ezoic review…

• Your content has to be original, and not simply a copy-and-paste of some other website or has a lot of plagiarized content.
• Traffic leading to your site has to be genuine and human (i.e. not being driven artificially by bots or otherwise).
• The content isn’t considered prohibited, such as selling counterfeit goods, promoting dangerous products or services, enabling dishonest behavior, creating inappropriate content, and so on.
• Your site needs to have a menu bar or some sort of navigation built-in.
• The content can’t be locked.

How Do Ezoic’s Requirements Compare?

Also, here’s a brief comparison between the minimum requirements between Ezoic and its rivals, such as AdThrive and Mediavine…

Minimum Pageview Requirements
Tools	Minimum Monthly Pageviews
Ezoic	None (With Access Now Programme For Sub-10,000 Monthly Pageviews)
AdThrive	100,000 Monthly Pageviews Minimum, With Majority Traffic From The US, Canada, UK, Australia, Or New Zealand
Mediavine	50,000 Monthly Sessions Minimum For New Users/Applicants (It Used To Be 25,000 Monthly Pageviews)

As you can see here in our Ezoic review, Ezoic leaves the others in the dust as far as approachability is concerned. With Ezoic’s introduction of its Access Now program, both small and large publishers are set on an even footing to win out on ad revenue. There’s no threshold to reach, so you needn’t have to worry if you’re a tinier site seeking to implement its AI-powered ads. The only thing you need is to meet Ezoic’s ad policies.

In stark contrast, as we’ll look further into with our Ezoic review, AdThrive and Mediavine are far out of reach for most smaller websites. If you’re one of the new-kid-on-the-block sites or blogs, you’ll have to work hard just to meet their requirements. In AdThrive’s case, you’d have to reach at least 100,000 monthly pageviews (for us, that’s a barrier that we barely got past some months ago). Mediavine’s services aren’t that much easier to get into, either. Plus, just because you have the pageviews they say they need, that doesn’t mean you will get accepted, we have been rejected in the past.

Even with “only” 50,000 monthly pageviews, you couldn’t expect to monetize with them anytime soon if you’re merely starting out. When you take into account how effective Ezoic has been with its AI and machine learning-tuned advertisements, there’s really not much that you could gain by opting for the other two. There might be benefits elsewhere, but for ad revenue, it’s neither easier nor as profitable as Ezoic.

Let me make it clear that Ezoic isn’t just for publishers starting out. It is also for publishers at the top of their game with millions of page views. Ezoic will even guarantee a 25% revenue increase even if you are coming over from Mediavine or Adthrive. They will pay you out of their own pocket if they can’t achieve this. If you want me to help you with this introduction email me at paul.hadley@motorverso.com I have some great contacts at Ezoic. They can help you test their platform before moving over.

How To Get Started On Ezoic?

With all that in mind, how can you get started on Ezoic right now? You’ve seen how well it’s worked in the case of this Ezoic review, not counting the thousands of other publishers who have positive experiences with Ezoic, as well. In all, it’s as easy as A-B-C to sign up for Ezoic. All you’d have to do is let its simple set-up process guide you along each step of the way…

1. First, you can sign up to Ezoic using our link here, and go through the initial registration process.
2. Next up, you’ll have to integrate your site with Ezoic using Cloudflare, DNS registration, or simply through a WordPress plugin. Although, we wouldn’t personally recommend relying solely on that WordPress plugin, as it does have some drawbacks. Use Cloudflare integration where you can.
3. Now, you can log into WordPress, and use the Ezoic Plugin to create and include ad placeholders onto your page. This is normally where ad banners show up. You could manually input ad placements on a by-paragraph basis (i.e. one ad banner after every 5 paragraphs or however you like, etc.). Rather, you could use Ezoic’s AI-powered ad tools to automatically dictate the placement and quantity of banners shown.
4. Once that’s done, you can head back into the Ezoic dashboard, and make sure that monetization options is turned on. There, you can better tweak the advertorial settings. While you’re here, be sure to also turn on LEAP, which is Ezoic’s toolset for optimizing web core vitals. In layman’s terms, helping you to streamline and maximize the loading speeds and performance of your website.
5. Last but not least, you can begin analyzing and keeping a close eye on how those ads trickle in. It’s a good idea to give Ezoic 12 or so weeks before the ad revenue starts to compound massively. This 12-week timeframe is required for Ezoic’s AI to best understand (and experiment) with where to place ads on the page, how many to include in a single page, and what type of ads to show.

Ezoic’s Grants And Supports

Besides how easy it is to get into, Ezoic has had several schemes in the past to aid and kickstart your site’s growth. One of their prominent ones is a grants program, aiming to provide a small investment to accelerate what plans you might’ve been working on. These grants could additionally include training courses and on-hand assistance to put you on a better path towards eventual profitability and strong growth.

There are, of course, some conditions to qualify for a grant. Normally, they’d make certain that you’ve been with Ezoic for a little while, at least 12 months in, with plans to continue working with them for another 6 months or so. You’d have a higher chance of possibly getting a grant if you’ve been using their services proactively, and are seeing strong momentum.

This shows that Ezoic is keen and willing to work closely with publishers to help grow their business, and expand their site overall. We ourselves had asked Ezoic for a grant to invest in new content prior to this Ezoic review, as well as working with their team closely to maximize ad earnings for Motor Verso. All of which, we’ve been granted, and have put that money to work on some fresh writing to entertain our audience.

As the months’ tick by, and you’re seeing your website gaining pageviews, it’s a good idea to check in with Ezoic every once in a while. They might have more grants, incentives, and other opportunities to offer you. As a whole, this is a pretty neat idea to help out the smaller publishers, and at least provide a bit of cash to get the ball rolling. Their training and guidance would be worth your while, too.

Publisher Success Managers

Granted, running a business while keeping on top of advertising and earnings can be rather tricky to balance. Plus, you’ll have to worry about needing to innovate and plan out for future growth. Once your site has matured, it’s not like things will get any easier by then, either. With that being said, every little bit of help goes a long way, and that’s something Ezoic is more than happy to provide.

They have what’s known as Publisher Success Managers. You can think of them as account managers, assigned to you once you’ve reached Level 3 and above. You could have a chat with them in a pinch if, for example, you’re having problems. Your managers would be more than happy to help out with any technical troubleshooting or give advice on what you can do to attract growth to your webpage.

This has worked well for us, as well. We’ve spoken with not just one, but a lot of fantastic people (there are more than 200 folks working as support staff and managers alone) at Ezoic. The help they’ve been able to offer in return has been massively beneficial. Just speaking with them has given us a far better understanding and clearer picture of how to grow Motor Verso into becoming what it is today. My first Publisher Success Manager was Mark, he was fantastic, I have recently changed manager to Jennifer, who is also very knowledgable and both were very helpful with helping push the business forward.

You could ask your success managers on tips and tricks for how to expand the business, or gain a better foothold on pageviews. Perhaps you’d like to up your EPMV or want some consultation on the next big step forward for your business. They can sit down with you to analyze the nitty-gritty of every byte of data to see what you’re missing out on, and where you could take advantage to earn more.

Is Ezoic Free?

It’s an interesting question, and that gives us a chance to better explain in-depth how your fees work with Ezoic. In essence, there’s a price to pay for leveraging the tools, technologies, and upsides offered on their platform. The main cost that you’ll have to dabble with is their Premium program fees if you get invited, as it has already been highlighted earlier in our Ezoic review.

Ezoic will also take a 10% cut on your earnings through ad revenues. This is a part of the privilege of being in their ecosystem, on top of all the perks. Still, that doesn’t change our view that the high cost is more than worth it, and has thus far earned multiples more for us in ad revenue. Give it some time, with a bit of patience and hard work, you’ll soon start to see profits rolling in for your site.

The 10% taken is invisible to you in the dashboard. So what you see is what you get. We take our payments out via Payoneer, which is the most efficient way of receiving your funds.

What Are The Other Features That Ezoic Offers?

Besides merely a platform to power advertisements on your site, Ezoic has many other features and tools to complement your business. Here’s a quick rundown of some of the most important ones that you may want to pay close attention to…

1. Speed Optimisations

Besides embedding adverts onto your site for monetization, Ezoic gives you the tools to help speed up your website, too. This is, interestingly, a side-effect of the very thing that Ezoic does, as we’ve discovered in this Ezoic review – put ads onto a website. Naturally, adding adverts onto a site (as is the case with any excess or additional scripts) will introduce significant slowdowns in performance. This is bad for two reasons:

• Firstly, visitors will have a poor experience with your website. It might take them a long time to load a page. We’re talking about the difference between several seconds (no or minimal ads) to several tens of seconds (loaded up with ads). Meanwhile, simple actions like browsing around or scrolling various pages will be laggy and sluggish. This also discourages visitors from exploring your site even more.
• Secondly, it might otherwise encourage visitors to install and activate adblockers to remove adverts entirely from your page. Adblockers do work wonders in speeding up load times. However, what your visitors gain in speed is your loss, as blocked ads yield no ad revenue. Optimizing its performance, as well as the use of non-intrusive advertising, are great ways to mitigate the use of adblockers.

To this effect, you can see how a few seconds’ worth of quicker load times on your webpage can have a substantial effect in the long run. Slow page loading has, in our experience as of this Ezoic review, pushed users to scatter and abandon you in favor of other, slicker web pages. Even if their content might not be as good as yours, the fact that it could be accessed and enjoyed faster is enough of a reason to be worried.

2. LEAP

Speaking of performance, one of the tools that Ezoic offers to hasten up your site is LEAP. Typically, wanting to smoothen out the loading times on WordPress requires installing optimisation plugins. Though, that won’t be necessary if you use Ezoic’s LEAP, which could reconfigure and fine-tune your webpage’s back-end performance on the fly. Plus, it’s included in the package, for no extra charge.

At the very front of the page on the Ezoic dashboard, you get a summary of what’s slowing down your site, and what could be done to improve it. This feedback and insight might be pretty useful for your developer to iron things out. For example, it could say that your use of fonts or the inclusion of too many embedded YouTube videos is slowing the site down, and maybe you should remove them.

Besides these recommendations, LEAP features a site-wide setting that you could enable or remove to make quick and automated performance enhancements. Some of these functions include…

• Optimizes the loading of fonts, scripts, ads, and stylesheets.
• Hastens the loading of any images and rich media in the content.
• Caching of assets across pages to load them faster.
• Gets rid of unwanted and unnecessary code or scripts that don’t do anything.
• Pre-connects to other domains and sites to load assets faster.

Elsewhere in the LEAP toolbox, you could better analyze your site’s Core Web Vitals. This could show you how much time it takes to load certain sites or media, both on mobile and desktop browsers. It’ll then highlight the worse pages on your site as far as loading times are concerned. Besides this, LEAP could give you an extensive look at input delays between clicks on your site, and so much more.

3. Caching

The third important tool that our Ezoic review is here to discuss to speed up your site is its caching services. Parts of your site are stored and repeatedly updated on its cloud servers. Any time a visitor loads up a page, Ezoic will try to pull up an available cached version to accelerate loading times. On this page, Ezoic has a myriad of settings for you to play around with, to best maximize the use of caching to boost performance.

If your site isn’t working right, you could clear the cache from here. Although, it should be noted that you ought to be careful before deleting the cache on your site. In the case of this Ezoic review, the cache is kept on a CDN, or ‘Content Delivery Network‘. Deleting the cache, even for a single page, will affect the CDN data. Ordinarily, the cache is cleared automatically with the Ezoic WordPress plugin when a page is updated.

And, it deletes the cache for that single URL rather than the entire site. If you delete the cache, it could massively cut down on ad revenue, until it is refreshed. I know from testing, that we lose 25% of our daily ad earnings, after deleting the site-wide cache. So think before clearing your cache.

We also have to talk a bit about cache ‘hit’ (when you look something up in the cache, and it’s found). As well as, a cache ‘miss’ (when you look something up in the cache, but it isn’t found). Cache ‘hit’ is the one you want, as successfully pulling up a cached page massively increases your ad revenue. We noted something along the lines of a 25% gain in earnings from a cache hit compared to a miss.

4. Big Data Analytics

Next up in our Ezoic review, we have their equivalent of Google Analytics, using Big Data to show you how your site has been performing. For the most part, you might notice how much of the information is similar to what you’ll find in Google Analytics anyway. However, there are some key differences. An example would be the user interface, which Ezoic uses to show analytics data in a different light.

It’s able to display an extensive breakdown of your earnings for every single page. It’s especially quite useful for blogs or publishers like us, which have thousands of different pages to look after. With this, Ezoic shows you how much your URLs (in our case, articles) are earning. You could gauge it with how long that particular content has been up for, how well it’s doing in comparison, and so forth.

This alone is a valuable addition when you’re taking the time to analyze what part of your webpage is making money, and what isn’t. Ezoic’s analytics page also contains additional metrics such as…

• Traffic into your site, including visits and pageviews.
• How much time visitors are spending on your site, and how much time they’re taking up to read or browse around.
• Insight into your audience, understanding what language they’re reading in, where in the world are they browsing from, the timezones of your visitors, and even the weather over there.
• The bounce rate of visitors, and how frequently they might return back to your site.
• Page loading times, caching, and other performance data (basically a detailed analysis of what we’ve gone through earlier).
• What devices your visitors are using to visit your page, be it a phone, computer, or tablet, and what operating systems do they run on.

5. Control Over Ads

5.1. Ad Tester

Besides giving you the power to embed ads onto your website, our Ezoic review will look at an array of tools to let you take control over what ads are being shown. On top of that, how the ads are displayed, and so forth. Practically, enabling you to tailor the way ads appear, through Ezoic’s Ad Tester. Again, all you need to do is agree to have your site monetized, and set the placeholders on a particular page for ads.

Once that’s done, Ezoic’s AI will automatically vary the actual placement and positioning of the ads in various ways around those set placeholders. It’ll thus go through a period of self-experimentation. As visitors start flooding in and interacting with those ads, Ezoic’s machine learning will determine the right and wrong places to put an ad. This is all done for each individual visitor to your page, as well.

Taking this into account, Ezoic’s AI would fine-tune its own handiwork. With time, and more input by your site’s visitors and users, Ezoic would alter the advert’s sizing (how big the banner would appear), location (where on a page should the ad be shown), and density (how many ads can be displayed at once, and how far apart). This is done without requiring significant alterations on your end.

It’s incredibly easy to use, and maximizes the effectiveness of ads down to a T. All in all, yielding a generally higher ad revenue stream compared to traditionally, statically placed ads. Ezoic’s AI-based advertising system is catered for mobile, desktop, and tablet browsers. Therefore, you needn’t worry about missing out or having to spend hours at a time changing how your site will handle ads.

5.2. Ad Charity

In the cutthroat world of online advertising, companies bid fiercely just to win over a single ad spot on a webpage like yours. Although, what if the winning bidder never turns their advertisements in for a display? In that situation, what you’ll end up with is a blank spot. So, rather than keeping that empty ad banner up, Ezoic would rather fill it with something that could be of value to others, and you.

In the event of a blank spot appearing, Ezoic would simply accommodate it with an advertisement from globally-recognized charities and philanthropic organizations. All of it is for free, which is very nice of them. Besides benefitting folks in need and bringing much-needed awareness to charitable causes, you still win out. Blank ad spots can adversely impact your site in regards to Google core web vitals.

By showing that charity ad, you’re helping to improve your site’s reputation and standings on Google’s search engine. Normally, Google Web Core Vitals might punish sites that have blanked-out or moving ad spots. Equally, that ad would bring a lot of attention, and perhaps even donations or assistance to the underlying charity. A win-win for both your business and webpage, as well as the charity whose ads are showing up.

5.3. Native Ads

‘Native ads’ are what you’d commonly see at the bottom of any webpage. These link out to other, yet similar websites, which have content that’s akin to yours. For example, Motor Verso might feature a series of native ads that lead to other car-related publications. While relevant, these native ads are usually sponsored adverts or ones recommended through Ezoic and its machine learning database. They are not always as relevant as you might think, but you get the idea.

These help to branch out your audience’s interests to find other websites or content that they might also like. According to Ezoic’s own estimates (and what we’ve discovered prior to writing this Ezoic review), the use of native ads has the ability to increase your ad revenues by another 10%. It’s another neat way to eke out additional earnings to your website from advertisements.

6. Privacy And Consent (Including GDPR)

One of the most highly talked about subjects revolving around online advertising is user privacy. How much is too much when gathering visitors’ personal data to display targeted and relevant advertising, you might wonder? While it has been a landmine to comply with these privacy regulations in the past, Ezoic does make things easier by cramming every privacy and consent setting into a single page.

This is especially important for us here in the UK, as Motor Verso is required to comply with GDPR. In California, you’d also have to worry about CCPA. Ezoic automatically defaults to the optimum settings to meet either CCPA or GDPR. But, through some quick toggles, you could change the cookies, alter the style or message shown with your consent pop-up window, manage the privacy policy, and more.

7. Video Player

If you’d rather not embed YouTube videos on your site (which we use regularly as of this Ezoic review), but still need some rich media to complement a bland wall of text, Ezoic has its own video player. In many ways, it’s quite similar to YouTube. You’d upload and host a video on Ezoic, that’s to be displayed on your site. Furthermore, there are ways in which you can show ads (and earn from them) on top of these videos, just like YouTube does.

This could be incredibly valuable for those who’d rely heavily on videos, on top of the content written up on their site. For example, trying to create instructional guides and training, where you could host these videos on Ezoic rather than YouTube. In practice, it works rather well, and its close integration with Ezoic’s aforementioned performance settings could optimize it further, while still showing ads.

Ezoic Versus Google AdSense?

Now, some of you might still be unconvinced after going this far into our Ezoic review. Besides, there’s Google AdSense, which also happens to put ads onto your website. AdSense is relatively clever, with a lot of analytics tools and other settings that you can fine-tune to optimize ad earnings, not to mention its AutoAds option. So, why should you need to opt for a third-party solution such as Ezoic, as we’ve detailed its functionality so far in this Ezoic review?

Well, for starters, you’ve seen already how much of an increase in ad revenue we’re getting, through switching from AdSense to Ezoic. We’re looking at a 2x gain, at the low end, not accounting for our higher earning articles. Beyond raw profits alone, the ads shown by Ezoic are smarter, more dynamic, and more engaging for users. There is also a myriad of tools built into Ezoic to help you with the day-to-day running of your site.

It manages everything from cutting down the load times on your site, all the way to tailoring the type of ads you’d like to show. Or, how about Ezoic’s extensive analytics, not to mention the other perks or benefits you gain by joining the Ezoic AI-powered ad platform. Plus, you lose nothing if you’ve already had an AdSense account, as you could continue earning from there through Ezoic’s mediation tools.

This is a clever little feature that allows Ezoic to analyze the value of ads in real-time. If Ezoic finds an AdSense-delivered ad that’s more valuable than Ezoic’s own, it’ll allow that to be shown alongside the other Ezoic ads you have running. In other words, a single page could earn you ad revenue from both Ezoic and Google’s AdSense. Ezoic carefully picks these ads so that no matter what, you can’t lose.

Ezoic Ad Revenue Index

However, no matter how fantastic your ad delivery service might be, it can’t easily alter how the ad market as a whole behaves. So, while we’re talking about ads, here’s another preview as to how ads tend to perform, depending on what time of the year it is. As you can see, the worse earnings you get from ad revenue is around January, at the start of the year, as there’s less bidding around ad spots.

This is usually from exhaustion, as companies are paying higher for bids leading up to Christmas and the previous year’s end. You can see how the ad revenues rise and spike in the last 4 months of the year. The cycle repeats again every year, dipping in January, and skyrocketing by December. That’s just something you’ll have to get used to and prepare for if you’re planning to monetize your site.

What Is EPMV?

Our friend the EPMV, or ‘earnings per thousand visitors’, is back. We’ve dedicated another section for it in our Ezoic review, owing to how important it is when it comes to accurately gauge how much an ad earns you. On the surface, it’s a measurement of how much you’re earning for every 1,000 visits to your site. In simpler terms, your webpage’s EPMV can be calculated by using the formula…

• EPMV = (Total Monthly Earnings x 1,000) / Total Monthly Visitors

Here’s an example… Let’s say your total March 2022 ad earnings were $10,000. Say, it’s split between Ezoic ($8,000), and Google AdSense ($2,000), although the source of the income doesn’t matter. And in addition to this, you had 1,000,000 visitors for the entire month. How much would your EMPV for March 2022 be, then? If we use the abovementioned formula…

• EPMV = ($10,000 x 1,000) / 1,000,000 Visitors
• EPMV = $10

NOTE: The “m” in EPMV stands for ‘mille’, which in metric terms stands for ‘thousand’.

Therefore, this rounds up to a total EPMV of $10.00 (we are currently experiencing EPMV of around $40 on average). In other words, that’s how much you’re earning, on average, for every 1,000 visitors in that month. This form of measurement is quite a bit different from the standard ECPM (effective cost per thousand) and RPM (revenue per thousand) that we’re more accustomed to. So, how do these 3 differ, and why is EPMV a better choice?

EPMV vs ECPM vs RPM

There’s one similarity between all 3 (EPMV, ECPM, and RPM), in that they’re all publisher-side metrics to analyze ad revenue. However, the way they function and what they calculate differ. To put it simply, ECPM and RPM are roughly similar, as they’re calculated for every 1,000 pageviews. Meanwhile, the EPMV is measured across every visitor (later divided by 1,000 visitors) on your site for that month.

In other words, this makes ECPM and RPM more page-specific, seeing how well one particular page is performing, accounting for every 1,000 pageviews. On the other hand, EPMV (which they use, as we’ve explained earlier in our Ezoic review) gives you the bigger picture across the entire site. Unfortunately, not many advertising platforms record their users’ ad revenues and analytics through EPMV. AdSense, for example, still uses the old-school RPM.

This is primarily attributed to the additional effort and data it requires to better estimate and gauges EPMV over RPM or ECPM. With that in mind, EPMV does ensure some benefits over ECPM and RPM. Firstly, it provides a holistic and all-encompassing view to publishers of how their site is performing. Overall, EPMV is a more accurate way of analyzing visitors’ reach and behavior on your webpage.

For example, an increase in ad placements might improve your RPM or ECPM. However, your visitors might not appreciate just how many ads there are now and might leave after just one session. This is known as ‘bounce rate’, and higher bounce rates negatively impact your ad revenue in the long run. It could otherwise have been detected by EPMV, measuring your earnings, and how visitors behave.

Ezoic Review Conclusion

Well then, that just about rounds it up for Ezoic review. Having seen what it’s done for Motor Verso, Ezoic has been an absolute game-changer for us. It’s safe to say that much of what we do now might not have been possible without it. The differences are especially stark when compared to the time we had with AdSense. Nowadays, we needn’t have to attract as many visitors for the same earnings.

It’s allowed us to reinvest much of that money into new content, build up the rest of the business and expand into new avenues. These days, we’re covering everything from first-drive reviews to SEO-matched articles on car troubleshooting and repairs. Browse around, and you’ll see how we’ve delved into discussing tips and tricks, ownership advice, financial suggestions, and everything in between.

Had Ezoic not come around, we’d barely be doing one-tenth of that. As a platform to power ads, it’s frankly amazing to see how much Ezoic is able to achieve. Throughout the years I have been able to compare earnings with colleagues on Mediavine and Adthrive. I wouldn’t consider moving over to those after my positive experience with Ezoic. Comparing data, I have seen bigger sites underperform in ad revenue compared to what earnings we are currently enjoying from Ezoic. And that’s just the ads, which is one-half of the story.

Elsewhere, the tools Ezoic has offered for analytics and web performance are exceptionally good. The technical support and relationship with our Publisher Success Manager have been equally great, too. If there’s one minor deal-breaker, it’s the premium program pricing model (paying upfront and then receiving more back later, I wish they just took it out of my earnings). But if you can stomach the expense and wait until your ad earnings arrive by the end of the month, it’s well worth the cost.

If your using Adsense, get on Ezoic today, you will most likely double your earnings.

If you are a MediaVine or Adthrive user Ezoic guarantee they can increase your ad revenue by 25%.

So you can’t really lose. Drop me an email at paul.hadley@motorverso.com if you have any questions or if you are a big publisher and are looking for an introduction to Ezoic.

Ezoic Review, Frequently Asked Questions

If you still have some lingering thoughts on Ezoic, here are some of the most popular frequently asked questions to properly round off our Ezoic review…

What Is Ad Revenue

It’s something you earn by showing ads (advertisements) on your webpage, YouTube video, or most other online media. If you’re wondering how most online sites, such as blogs or news publications can offer you content to read and enjoy for free, it’s because they’re funded by revenue accrued from ads.

How Does Ad Revenue Work

You’d start by signing up your site to online advertising platforms such as Ezoic. In doing so, and once you agree to monetize your content, you can embed ads onto your webpage. You could tailor settings like how many ads to display, where they appear, or what types of ads to show. After a month is over, you will be paid based on how many ads showed up on your site for that one-month period.

Why Is Ad Revenue Low In January

Typically, ad revenue peaks around Christmas and near the end of the year. But that’ll quickly plummet to new lows when January rolls around. When the new year starts, companies that normally pay the big bucks are allocating less money towards advertising. With less demand for advertising space during that period, overall ad revenue often nosedives in January.

How Much Ad Revenue Per 1000 Views

Using platforms like Ezoic, you can analyze data such as EPMV, or ‘earnings per thousand visitors’. In short, how much you’re earning in ad revenue for every 1,000 pageviews. Alternatively, other metrics that you can consider are ECPM (effective cost per thousand) or RPM (revenue per thousand).

How To Get Ad Revenue

If you like premium and top-paying ads to show up on your site, you can start by signing up to Ezoic. Once you’re all set up there, you’ll need to install a WordPress plugin to link Ezoic to your site. When that’s done, you can begin to create and set placeholders on your page where ads will appear. Give the okay for Ezoic to monetize your site, and give it some time as ad revenue starts to trickle in.

How To Calculate Ad Revenue

Should you already be using tools like Ezoic, they should display an estimate of how much you’ll earn by the month’s end. Otherwise, you can look at your EPMV (earnings per thousand visitors). Take the EPMV, and multiply that with how many pageviews you’re getting. For example, if our article had an EPMV of $40 (per 1,000 views) and 2,000 pageviews, then the ad revenue will be $80.

How To Make Money Off Ad Revenue

First, you’ll need a website, whether you’re hosting content such as a blog or otherwise, with a decent following and monthly visitors. You can start by signing up to Ezoic, and installing a WordPress plugin to create ad placeholders on our page. Once you give the green light for Ezoic to monetize your site, it would start earning you ad revenue based on how many people have seen the ads on your site.

How Much Ad Revenue Does A Website Make

Ultimately, it depends on how many people are going to your site and viewing those ads. In our case, we’re averaging around $40 EPMV (for every 1,000 visitors). If you know how much traffic your site is gaining, you can multiply it against this ($40), and you’ll get your total ad revenue. You can use tools like Similarweb to analyze how much total traffic your site is getting at any one point.

How Much Ad Revenue Can A Website Generate

The sky is the limit as far as ad revenue is concerned. There’s no hard limit to how much you can earn by showing ads on your site. If you can get more people into your site and view the ads you now have on display, it’ll gain you even more ad revenue in time. The more popular your content is, the higher your potential ad revenues will be.

How To Get Ad Revenue On A Website

We’d recommend signing up to companies such as Ezoic, to embed and feature premium adverts on your webpage. Their AI-driven ad system intelligently determines the right placement, amount, and layout for how ads would show on your site. We’ve tested it ourselves and have been using them for over a year, with a great return on investment.

How To Forecast Ad Revenue

To forecast future ad revenue, what you’ll need is to know your site’s EPMV (earnings per thousand visitors) and your pageviews. If you believe your end-of-forecast pageview and traffic will remain as a constant figure, multiply that against the EPMV (assumed to be constant until the forecast end-date, as well). If you believe your site will grow by 10%, multiply that into the equation, too.

How To Generate Ad Revenue

First, you’ll need to sign up with premium ad providers such as Ezoic and agree to monetize your site by placing ads on select or all pages. Focus on continually growing traffic into the site, and invest in new content to keep your site fresh. Over time, your efforts will pay off as your website expands and gains new visitors, which in turn, will help to increase your ad revenue even further.

How To Increase Ad Revenue

If you’re currently using revenue share ad providers like Google’s AdSense (publishers receive 68% of the revenue recognised), we’d recommend opting for premium platforms such as Ezoic. Their intelligent AI-driven ad systems have, in our case, more than doubled in ad revenue for the site within only a month. You can then tweak around in Ezoic to bump up the sheer amount of ads that show up on a page, optimize your site’s load times, and more.

How Much Ad Revenue Per View

You’ll first have to determine the EPMV (earnings per thousand visitors) for your website. This is easy enough with tools such as Ezoic. Let’s take our website as an example, with its EPMV of $40. To find the amount of ad revenue earned per view, just take that $40 and divide it by 1,000. This adds up to $0.04 in ad revenue per view. Not a lot, but it multiplies quickly once you start gaining traffic.

How To Maximize Ad Revenue On Website

For starters, you have to make sure you’re using the best, most premium ad network provider, such as Ezoic. Their AI-driven ad systems will automatically determine and adjust where ads are placed on the page, how many ads to show, and what sort of ads appear. This will earn you much more than typical ad providers. You can then tweak it further to increase the number of ads showing up, among others.

Ad Revenue Went Down Why

If you’re seeing your ad revenue declining early in the year, this is normal. January usually sees a large drop in ad revenue across the board. And, it’ll continue to trend lower for the first quarter of the year. Otherwise, you might find that your website is seasonal, as there are fewer visitors heading to your site in certain times of the year compared to others, where it might be relevant then (but not now).

How Can I Research How Much A Competitors Site Makes In Ad Revenue

You’ll have to use sites such as Similarweb to gauge how much traffic your competition is getting. This should give you a rough clue on the traffic (pageviews). Once you have that information, try to make an estimate as to how much their EPMV (earning per thousand visitors) is, and multiply that by their pageviews. This should yield you a prediction on how much their ad revenue might be.

How Much Ad Revenue Do Normal Websites Make

This is difficult to estimate, as there are many variables to consider. First, are they using a basic tool to embed ads onto their webpage (like AdSense), or are they integrating premium solutions (such as Ezoic)? You’ll also have to understand what sort of content does that website offer, and how much traffic they’re gaining.

WordPress Ad Revenue – How To Make Money With WordPress?

Using WordPress, you can begin by starting your own website and creating content around it, such as writing online articles or a blog. Ideally, the content should be longer and provide some value to the reader. Allow some time for your content to rank well and gain new visitors. Once you’d have a strong following, you can turn to platforms like Ezoic to embed ads into your webpage.

AdSense

While we’re here, we’d like to add a few more common frequently asked questions on AdSense in our Ezoic review…

What Is Google AdSense

AdSense is an ad platform that’s owned and run by Google, for showing advertisements on Google’s services, websites, YouTube videos, and more. AdSense is pretty decent if you’re just getting started with monetizing your site. However, if you wish to maximize your earnings, we’d highly recommend using premium ad network providers such as Ezoic, as it could pay you twice as much for ads.

When Does AdSense Pay

Google’s AdSense keeps track of your ad revenues throughout a one-month period and will pay you at the end of that month. The payment is usually issued between the 21st and the 26th of that same month.

How To Make Money With Google AdSense

If you already have a site that you’d like to show adverts on, you’ll have to integrate it with AdSense. You can easily sign-up (for free – publishers receive 68% of the revenue recognised) to make an AdSense account, and turn on monetization options on the AdSense dashboard. This will automatically show ads on your site and will accrue ad revenue as people see the adverts. If you’re keen to earn higher ad revenue, you could use sites like Ezoic.

How Much Does AdSense Pay per 1000 Views

This depends mostly on the traffic on your site, and how many visitors are viewing AdSense ads on a webpage. In our experience with AdSense in the past, we earned around $3 to $4 per 1,000 views. If you’d like to maximize your potential ad revenue (by at least 2x and higher), you could try signing up for one of the more premium ad network providers, such as Ezoic.

How Does AdSense Work

To have your website showing ads, all you would need to do is sign-up for an account on AdSense. Then, turn on AdSense’s auto-ads for it to automatically start embedding adverts to your website. It’ll later prompt you to add a line of code to your website, which will start pulling in ads from AdSense to show on your webpage.

What Is AdSense Account

This is a separate account that you’ll use to manage adverts on your website or YouTube channel. It’s also where you’ll find a dashboard for analytics, and an array of settings to fine-tune the ads that are displayed on your site.

How To Make AdSense Account

Your first option is to search for an “AdSense account” in Google, and that’ll lead you to the sign-up page. Or, you could use our link here (https://www.google.com.my/adsense/start/), that’ll directly bring you to the AdSense account creation process. Best of all, AdSense is completely free to sign up and show ads on your site.

How Much Does AdSense Pay

Google AdSense will pay you for every 1,000 impressions or pageviews. You can then multiply that to the amount of traffic you’re attracting, and that’s an estimate of your ad revenue. For some context, an up-and-comer website averages around $2 to $3 for every 1,000 visitors. However, there’s a way for you to raise this even further (around $40 in our case, per 1,000 views) using services like Ezoic.

What Is AdSense On YouTube

When you’re watching YouTube videos, you might notice some adverts. They may play and cover the whole screen at the start, middle, or near the end of a video. Or, you might see a pop-up banner near the bottom of the video player. These ads are powered by Google’s AdSense.

How To Add AdSense To WordPress

The easiest way of doing this is by turning on Google AdSense’s auto-ads setting. It’ll generate a bit of code, which you can copy and paste into the HTML section of your WordPress page. This will prompt AdSense to automatically show advertisements once the page has gone live.

How Does Google AdSense Work

Through Google AdSense, it’ll embed advertisements onto your website. In return, you get paid by the number of people who see or interact with those ads. The more folks visit your website and spend a long enough time browsing past these ads, the more you’ll earn from AdSense.

How To Link AdSense To PayPal

Once you’re ready to withdraw your ad earnings from AdSense, tap on the ‘Payments’ tab within the AdSense dashboard. Then, tap on ‘Manage Payment Options’, and tap ‘Add Payment Option’. Here, you can input your bank account information. Unfortunately, AdSense doesn’t support PayPal for a withdrawal. However, you could always route your earnings from the bank to PayPal.

How To Contact Google AdSense

Alas, there’s no easy hotline or support desk to immediately contact Google AdSense. They do have a long list of community forums and resources within their help center that might be of assistance. If you can’t find help there, you can click on the ‘Contact Us’ tab, and briefly explain your problem. Then, send that as an email to their support staff. You’ll usually get a reply within 2 business days.

How To Get Google AdSense Approval

Not every site is approved to show AdSense ads. The process revolves around going into your AdSense account and adding the website that you’d like ads to appear on. You can then ask for approval from Google. If it’s been denied, check to see if your site has good traffic, if it’s more than 6 months old, or if it doesn’t have any illegal content. If it’s all good there, you can appeal for another approval.

When Does AdSense Update Balance

Throughout a particular month, you can see Google AdSense showing estimates for how much those ads on your site are earning. These are just estimates, as your total earnings will have to be updated before any payment is made. Your balance will be updated at the end of the month, just before your ad earnings withdrawal is unlocked between the 21st and 26th of the month.

How To Delete AdSense Account

To properly shut down your AdSense account, you’ll need to be an account Administrator. Only then are you eligible to delete it. All you need to do now is to click on the ‘Account’ tab within the AdSense dashboard. Then, head over to the ‘Account Information’ page, and click on ‘Close Account’. Review all the information, tick all the boxes, and see if you’re being paid one last time before closing it.

How Much Money Can You Make With AdSense

There’s no upper limit to how much money you could feasibly make with AdSense. It’ll depend on the number of pageviews your site is gaining, and the number of people viewing those ads. Although, if you’d want to earn even more money, there’s ample opportunity for multiples over your AdSense ad revenue to be made on premium ad network providers such as Ezoic.

How To Add AdSense Code To WordPress

Click on the ‘Sites’ tab within the side menu on the AdSense dashboard. Here, click on ‘Add Your Site’, and enter your website’s URL. This will generate an AdSense tracking code. You can copy this string of code, head into the WordPress ‘Settings’ menu, and find ‘Header And Footer Scripts’. Now, copy that code into the ‘Scripts in Header’ section, and it should automatically show ads on every page.

How To Change Address In Google AdSense

First, sign in to your AdSense account, and find the ‘Payments’ tab on the left navigation bar. Click on ‘Manage Settings’ within the Payments page, and find the ‘Name And Address’ section. Next, click on that tiny pencil icon, and change the address as you see fit. This will be important for payments and withdrawals that require a delivery address.

What Is CTR In AdSense

‘CTR’ stands for ‘click-through rate’. This shows the number of ad clicks, then divided by the number of individual ad impressions. In other words, it’s a metric for comparing the number of people who have seen an ad. Versus, the number of people who’ve felt it interesting enough to click into that ad.

How Long Does AdSense Review Take

Once you’ve submitted your website for approval from Google to show ads, it’ll take a bit of time for them to review it. Ultimately, they’ll decide whether your site could be shown adverts through their AdSense system, or otherwise. This process could take anywhere from 1 week to 1 month.

How To Add Google AdSense To Wix

In AdSense, head to the ‘Ads’ tab, go into ‘Ad Units’, and click ‘New Ad Unit’. Choose the size of the ad banner, click on ‘Create’ when you’re done, and copy the generated code. When you’re writing a post, enter the editor, and add an HTML code. Copy over that AdSense code, but make one adjustment. Add this line; data-page-url=”https://www.domain.com/”, and replace that link with your site’s URL.

How Much Does Google AdSense Pay Per 1000 Views

In our past experience, we’ve earned around $3 to $4 for every 1,000 pageviews on AdSense. This will depend on how many people are visiting your site and viewing those ads. Some web pages are easily gaining more than $10+ per 1,000 views. If you’d like to maximize your ad earnings, even more, you could opt for premium ad solutions like Ezoic. With them, we’re now earning $40 per 1,000 views.

How To Increase Google AdSense Revenue In 5 Easy Steps

First, you could try looking at premium ad network providers like Ezoic, who could easily double your ad revenue from the get-go. Second, you may consider increasing the number of ads that show up on your webpage. Third, try to speed up the loading times of your site. Fourth, consider maximizing the length of your content for longer pages. Fifth, refine the content even further to increase pageviews.

How Many Pageviews Do I Need For AdSense

Just like Ezoic (which is what we’re using now), there’s no minimum pageview requirement for Google AdSense. Therefore, it’s perfect for even upstart sites out there. However, Google does impose other requirements to get AdSense approval. Your site needs to contain unique content, be at least 18 years of age, and comply with Google’s advertising policies.

How To Get Rid Of AdSense

If you’re keen on removing AdSense from your website entirely, you’ll first have to head over to the AdSense dashboard. From the main console, remove your site’s URL from the Approved Sites section of your account page. Finally, you can remove the AdSense plugins or code that you’ve integrated with WordPress to ensure that AdSense no longer shows ads on your site.

How To Remove Google AdSense

Simply log into your AdSense account, and head over to the ‘Sites’ page within the dashboard. To get rid of AdSense-powered ads from your site, you could then turn off Auto-Ads, and remove the URL to your website from this list.

How To Add AdSense To Shopify

While you technically could add AdSense ads to your Shopify page, it’s probably not a good idea. This is since you can’t easily control what ads could appear through Google’s algorithm. For example, let’s say you sell stuff on Shopify. Adding AdSense adverts could make it so that your competitor’s products appear in those ads, on your own website. All you’re doing now is increasing their sales, not yours.

How Much Does Google AdSense Pay Per Click

Through AdSense, you earn ad revenue through impressions, as well as when people click in through to those ads. For example, they might purchase items that were advertised on sale through AdSense. As the publisher, you get 68% of the click amount. This may differ based on how much the particular advertisers showing those ads might pay you per click.

How Long Does It Take For Google AdSense Ads To Show Up

On this occasion, we assumed that you’ve already requested approval to have your site show ads from AdSense. And, it’s been granted. If that’s the case, it might take between 24 to 48 hours for the ads to begin showing up on your site once you’ve been approved.

Why Google AdSense Reject Me How To Fix

Google’s AdSense has numerous criteria and policies that you’ll have to follow if you want their ads to show up on your site. Therefore, you could be rejected for any number of reasons. It might be that your content is of low quality. Or, it might contain illegal or objectionable content within it. Google might also reject you if your site doesn’t yet have enough traffic, or if it’s too new.

How To Withdraw Money From AdSense

Once you’ve set your bank account or payment information into AdSense, you have two options. First, you might try transferring it manually, and input all of your account details on the ‘Payment Settings’ page. Within a few business days, AdSense will then deposit that sum. When this first withdrawal is done, you could then set it to automatically deposit once the minimum threshold of $100 is passed.

How To Close AdSense Account

To shut down your AdSense account, you can click on the ‘Account Information’ tab, and find the ‘Close Account’ button. If it’s not visible, then you’re not eligible to close that AdSense account (you need to be an account Administrator to do this). If you’re planning to move away from AdSense, we recommend premium ad network providers such as Ezoic, for its smart AI-powered ads.

How To Qualify For AdSense

There’s no minimum pageview requirement for setting up ads on your site from AdSense. Although, Google will ask to confirm that you’re of 18 years of age, at least. Plus, you agree to comply with Google’s advertising policies. If you’re interested in earning far more in ad revenues, you might also consider premium ad services like Ezoic, to best maximize your earnings.

How To Use Google AdSense On Tumblr

As of 2019, it seems that Tumblr blogs are no longer eligible to accept monetization through ads from Google AdSense. Some users have, over the years, jerry-rigged the AdSense HTML into Tumblr, but it’s not worked out that well. Those bloggers on Tumblr who have used AdSense before have since been rejected from AdSense for various reasons, so it seems that it’s no longer possible now.

What Is RPM AdSense

‘RPM’ stands for ‘revenue per thousand’. It’s another way of saying how much you’re earning through ads for every 1,000 pageviews. Within the AdSense console, it’ll show you an estimate of how much RPM you’re raking in. You can then multiply your RPM with your total traffic to get an idea of the ad revenue you’re likely earning by the month’s end.

How Old Do You Have To Be To Use AdSense

Google requires that you’re at least 18 years old to start monetizing your website through ads being powered by AdSense. You’re required to be this old since you’ll be dealing with banks to receive your ad revenue.

How To Reach Payment Threshold In AdSense

The minimum payment threshold in Google’s AdSense is $100, and you can’t withdraw it without first getting past this barrier. The only way you’re going to reach this threshold any faster is by getting the pageviews to build up. In short, having more people to view ads on your site, or perhaps raising the number of ads displayed on the page.

How To Put AdSense On WordPress

There are numerous ways to include AdSense ads into your WordPress pages, such as using plugins to embed and manage those ads. The easiest way is to copy over a generated code from AdSense once your site has been approved. Then, paste that code to your WordPress header settings. This would automatically show ads on all pages, rather than having to copy and paste it in one by one.

How To Create AdSense Account

Creating an AdSense account is as easy as Googling the registration page, or using this link here (Your first option is to search for an “AdSense account” in Google, and that’ll lead you to the sign-up page. Or, you could use our link here (https://www.google.com.my/adsense/start/), that’ll directly bring you to the AdSense account creation process. Best of all, AdSense is completely free to sign up and show ads on your site.) for a spot of convenience. Once you’re there, Google will ask for your personal and banking information to sign up for an AdSense account. It’s completely free to join, as well.

How To Enable AdSense In Blogger

Once you’ve signed into Blogger, click on the ‘Earnings’ page on the left-hand side, and connect your blog to AdSense. You could also create an AdSense account here, too. Within the ‘Earnings’ page, try to find the ‘control how ads are shown…’ setting, and set it to ‘Auto Ads’. This would allow AdSense to automatically show ads on your blog. Although, you could further tweak the layout of these ads.

Mediavine

Since we’ve made mentions of them earlier on in our Ezoic review, here are a few more things that you may wish to know about Mediavine…

What Is Mediavine

They’re a premium ad network provider, competing with companies such as Ezoic and AdThrive. They work closely with advertisers to maximize your earnings through ad revenues. In addition, Mediavine has also expanded into providing other forms of services to continually aid your website’s growth. For example, they offer tools and solutions for improving load times, attracting new traffic, and more.

How Much Does Mediavine Pay

This will depend on several key factors. Most of it hinges on pageviews, and how many people are to be attracted to your website. The more people you have browsing the site and viewing those ads, the more you stand to earn over time. It’ll vary quite a bit based on the niche of the content you’re writing about, and so on. In general, you might expect a payout of between $20 to $50 per 1,000 views.

How To Qualify For Mediavine

In stark contrast to services such as Ezoic, Mediavine has pretty high minimum requirements to even have their ads showing on your site. Your content needs to be long-form (i.e. higher word counts), as well as have a good image with Google AdSense. The biggest hurdle for most is the fact that you’d need at least 50,000 monthly sessions (not pageviews) to qualify, which can make it pretty tough.

How Much Can You Make With Mediavine

There’s no upper limit on ad earnings with Mediavine. Ultimately, you could try to maximize your ads as much as possible to rake in those earning-per-thousand (how much you’re earning for every 1,000 pageviews) figures. The more people you have visiting your site and viewing those ads, you more you can earn.

How Many Page Views For Mediavine

Note, Mediavine’s requirements and metrics measure ‘sessions’, not ‘pageviews’. The latter of them (pageviews) is triggered any time someone hops onto your site once and logs out soon thereafter. Meanwhile, the former (sessions) is counted any time someone hops onto your site once and keeps on browsing around for a few more pages. Usually, 4 pages in succession count as one ‘session’.

AdThrive

Last but not least, we have another competitor in the premium ad space to look at in this Ezoic review, AdThrive…

What Is AdThrive

AdThrive is one of the world’s leading premium ad network providers and services, competing within a space tightly contested alongside Mediavine and Ezoic. To help maximize your potential ad revenue, they leverage a bespoke content optimization engine, tailored for each publisher. On top of that, they offer an abundance of additional solutions, such as in-depth analysis and ad optimization.

How Much Does AdThrive Pay

The amount you earn through AdThrive’s ads will be highly dependent on how your site performs. It’ll be estimated based on how many monthly pageviews you’re getting. As long as there’s a continually growing crowd of people visiting your site and viewing those ads, you could stand to earn higher ad earnings as time passes. Typically, AdThrive pays around $20 to $50 per 1,000 pageviews.

How Many Page Views For AdThrive

Compared to its rivals like Ezoic and Mediavine, AdThrive has a fairly high barrier of entry. For you to even qualify in having their ads integrated onto your website, you’ll need at least 100,000 pageviews every month. This makes it pretty tough to achieve, especially if you’re just starting out. In contrast, Ezoic has no minimum pageview requirements, with even smaller websites more than welcomed.

How Does AdThrive Pay

AdThrive has several options for you to withdraw your ad revenue from. Just bear in mind that there’s a $25 minimum balance to account for (or $100 for wire transfers). There’s a direct deposit option as well as local bank transfers and wire transfers. Cheques could be mailed over to you if that’s what you prefer. Or, you could opt for online services such as PayPal or Wise for overseas transfers.

How Many Visitors Per Month For AdThrive

Qualifying to have your website show ads from AdThrive may be quite tricky, especially if you’re a tiny or new website. To access their premium ads, AdThrive requires that you (the publisher) reach the bare minimum of 100,000 monthly pageviews. This is a pretty high figure, which dwarfs Ezoic’s lack of a requirement at all. If you’re a smaller business, it’s best that you look towards services like Ezoic.

How To Speed Up AdThrive Ads

Page load times can be detrimental to how your visitors might view your site. Take too long to load a single page, and your readers or users may as well go searching elsewhere. The most optimum way to manage this might be to intentionally include a delay (say, 7 to 8 or so seconds more) for the ads to load up. In other words, allowing the entire page to load first, and the ads will slowly load in later.

What Does AdThrive Not Allow

Pretty much like any other ad delivery and networking service, AdThrive has its own policies that can dictate whether or not you get to see any ads on your site. If your content is of low quality, or that it may contain offensive, illegal, or objectionable content, for example. In this case, AdThrive has a right to bar your site from showing any ads whatsoever, until you fix your content.

What Is Normal RPM For AdThrive

At the end of the day, how much you’re earning from AdThrive will vary depending on how many folks are visiting your site. The more people view those ads, the higher your ad revenues will be. It can also differ based on the niche or subject matter that you delve into in your content. Generally speaking, a typical RPM figure for AdThrive tends to be around $20 to $50 per 1,000 pageviews.