A Modern Expression of ‘La Dolce Vita’
In reviving the Dawn nameplate, Rolls-Royce captured the essence of glamour and contemporary luxury in a convertible that became a symbol of the modern art of living. As we bid farewell to the Dawn, we reflect on the extraordinary chapter in Rolls-Royce’s history it represents, celebrating its founding principles and heritage.
Inspired by the Past, Designed for the Future
The Dawn was envisioned as an entirely new kind of super-luxury convertible, drawing inspiration from the Silver Dawn drophead coupé produced between 1950 and 1954. This masterpiece embraced the spirit of ‘la dolce vita’, evoking good company, quiet reflection, and the thrill of adventure in every detail.
Elegance and Comfort Redefined
With 80% of its panels being entirely unique, the Dawn showcased an exquisite design that offered both elegance and luxurious comfort for all passengers. The ‘Silent Ballet’ roof mechanism, composed of fabric, cashmere, and high-performance acoustic composites, ensured that the Dawn was the world’s quietest convertible.
The Ultimate Driving Experience
Engineers worked tirelessly to optimise the convertible experience, with a focus on providing a seamless and comfortable ride for passengers. Powered by a near-silent 6.6-litre, 563bhp twin-turbo V12 engine, the Dawn offered both responsiveness and engagement, combined with Rolls-Royce’s signature ‘Magic Carpet Ride’ smoothness.
Embracing the Dark Side with Black Badge Dawn
In 2017, the Black Badge variant of Dawn joined the Rolls-Royce family. With a tuned engine, increased torque, and a new exhaust system, the Black Badge Dawn appealed to those who enjoyed the romance and seduction of city life at night.
A Legacy that Transcends Time
Dawn’s legacy goes beyond its desirability and beauty, having breathed new life into the spirit of ‘la dolce vita’ for Rolls-Royce’s contemporary brand. As we say goodbye to this modern icon, we celebrate the lasting impact it has had on the automotive world and on an entirely new generation of luxury car enthusiasts.
