Maranello is a small town in Northern Italy, consisting of fewer than 20,000 people. If it was not for the Second World War, it is unlikely most people outside of Italy would have heard of it. In fact, quite a number of people inside Italy probably would not have either. The war had forced a factory move from the nearby city of Modena. The result was that a few years later it was Maranello which became witness to a piece of history. On 12th March 1947, Enzo Ferrari took the 125 S, the first car to bear his name, on a test drive through the streets of Maranello. It was, of course, only the beginning.
Ferrari have launched their 70th anniversary celebrations. Over sixty nations will be taking part in celebrations throughout the year. They will host events for Ferrari owners and enthusiasts, aiming to create unique experiences. Special exhibitions and initiatives will all honour seventy years of the Cavallino Rampante. The 125 S was the first 12 cylinder to sport the now iconic Prancing Horse symbol. The festivities will culminate in Maranello on the weekend of the 9th and 10th September.
Emotion Drives Ferrari’s 70th Anniversary
Exactly seventy years on from that day in 1947, on 12th March 2017, Ferrari’s 70th anniversary kicked off in Australasia. There is an emphasis on the ‘Driven by Emotion’ concept, a neat idea, emphasising the importance of emotion in cars. Without a doubt, we all feel a rush of emotions when we drive something new for the first time. as nerves, excitement, fear, thrill and many more all combine in different, individual ways to deliver a unique driving experience. Ferrari wants to draw on that whilst celebrating their history.
The core values of technological excellence, performance, style and exclusivity continue to help make Ferrari one of the most desirable and aspirational motoring brands. They have attempted to embody all of these in the new, special edition LaFerrari Aperta, which will be present throughout Ferrari’s 70th anniversary celebrations.
The LaFerrari Aperta is the spider version of the LaFerrari. It houses an 6.3 litre V12 engine with a 120 kW electric motor. 0-62 mph in under 3 seconds should perk anyone’s ears up. Should the feeling take you, 0-124 mph is pretty alluring too, at under 7 seconds. Ferrari describes the Aperta as ‘dedicated to our most loyal clients’. The exclusivity part of those core values screams off it, with all units sold before release by invitation only. If you could, you would.
Back to the Future
Back in 1947, the 125 S made its track debut two months after that momentous test drive. Whilst Franco Cortese was leading the race in it, the 125 S encountered a fuel pump problem, forcing it to pull up. Enco Ferrari called it “a promising failure” and 9 days later Cortese was victorious in the Rome Grand Prix. The 125 S completed the 40 laps of the circuit and the 137 kilometres of the race at an average speed of 88.5 kph. This was the first of six victories the 125 S delivered in 1947, the most notable of which was the Parma Grand Prix with Tazio Nuvolari driving.
Marking the start of Ferrari’s 70th anniversary festivities, the company have released a video depicting a recreation of 12th March 1947. The 125 S passes through the factory gates on Via Abetone Inferiore. We morph into the present day and the Aperta takes over. Not a word is spoken. The music and the sounds of the engines convey every syllable.
The company has created a special website so you can follow Ferrari’s 70th anniversary celebrations and events at www.ferrari70.com. Currently, you can take a 360 degree look at the LaFerrari Aperta. The site will also introduce pivotal moments and individuals in the company’s history.
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