The Grenadier’s Epic Adventure: INEOS Automotive’s ‘Hard Way Home’ Challenge

The INEOS Automotive ‘Hard Way Home’ competition took three lucky Grenadier customers on a thrilling and extreme new vehicle handover experience in the wilds of Morocco. But when nature decided to intervene, the challenge became an unforgettable off-road adventure that tested the limits of the Grenadier 4×4 and its drivers.

The Hard Way Home Plan

The Hard Way Home competition selected three new Grenadier owners from the brand’s community to embark on a journey through Morocco’s most challenging off-road trails. The plan was to push the limits of the Grenadier and its drivers, starting with an off-road route selected specifically to test their mettle. The drivers would then make their way back home with their brand-new Grenadiers.

Nature Strikes Back

The journey proved to be far more challenging than initially anticipated. The team encountered a series of unexpected obstacles, including flash floods, blizzards, and a forced change of plan. But despite these setbacks, the new Grenadiers were more than up to the task, showcasing their resilience and adaptability in the face of adversity.

A 4×4 Built for the Hard Way Home

The Grenadier is specifically designed for off-road adventures like the Hard Way Home. With its impressive array of features, options, and accessories, this 4×4 is engineered to withstand even the harshest conditions. The Hard Way Home Grenadiers were equipped with everything they needed to tackle the tough Moroccan trails and make it back home in one piece.

The Full Story

For a behind-the-scenes look at the epic Hard Way Home off-road adventure, watch the film on the INEOS Automotive website. The footage provides a glimpse into the incredible journey that the three new Grenadier owners embarked on and showcases the true capabilities of these exceptional 4×4 vehicles.

Configure Your Own Grenadier

Feeling inspired by the Hard Way Home challenge? INEOS Automotive offers you the chance to configure your own Grenadier. Take a cue from the Hard Way Home participants and customize your Grenadier to tackle the most challenging off-road trails and embark on your own adventure.


The INEOS Automotive ‘Hard Way Home’ competition proved to be an extraordinary adventure for both the Grenadier owners and their vehicles. Despite the trials and tribulations presented by the wild Moroccan terrain and unseasonal weather, the Grenadier 4×4 emerged as a true off-road champion. Whether you’re a seasoned off-roader or just starting your journey, the Grenadier is the perfect companion for those seeking a capable, durable, and reliable off-road vehicle.

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