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Sporty Letters Don’t Mean Sportier Performance

It’s pretty much safe to say that we are in an age of high performance.  Upon initial thought, that being the knowledge that the Toyota Prius is still in existence, you may be a bit hesitant to consume such words, but if you really think about it, you being to realize that we are truly ‘power-driven.’

For example, we’ve a trio of 210 mph-plus supercars soon to hit the market, the hot hatch niche has never been as competitive as it is now, and the Subaru BRZ’s reminded us that we don’t need to be an upper middle-class man having a midlife crisis in order to afford some truly awe-inspiring sports cars.  And I haven’t even mentioned the used performance car market…

And so it seems that every manufacturer, no matter their reputation, wants to get in on this whole ‘performance’ trend.

v6blasphemy

Confused marketing?

So what do they do in order to get in on it, you ask?  That’s a mighty fine question you’ve asked there dear boy.  Some resort to shedding weight, some to adding power, some to tweaking suspensions, and some electing the cheap way out by slapping on some stickers that hint to higher performance.  Cough, Toyota, cough…

But which fake performance badges are the worst?  For me it’s got to be the infamous S, SE (for ‘Special Edition,’ although it’s used on Toyotas and I don’t understand what’s so special about one of those), and the V6 badge you may have seen on a plastic engine cover or two.

We ask you.  Which go-faster letters or phrases have you seen on cars that don’t really go much faster at all?

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