About Us

Welcome to Motor Verso

Motor Verso is an automotive publication based in the UK. We supply our readers with high-quality, informative content created for the modern mobile world.

We test the latest cars and products, sharing our professional opinion with our audience – hopefully helping guide consumer decisions. It is important to use that our readers get the best value for money and are happy with their new car purchase.

We also offer a strong focus on high-quality photography. Making striking visual content is key to providing the most rounded car reviews and articles – we ensure this content is presented in the most unique way possible. That way, you get a great impression of how a car or product looks and feels. Our own experience is essential in our hopes to influence the automotive world of journalism.

Find out more about Paul Hadley and his work on his author bio page.

Looking to ask a question? – Contact – paul.hadley@motorverso.com

Paul Hadley - Editor at Motor Verso

Influential in the Automotive World

We have been voted as one of the Top Automotive Blogs in the UK by public relations company Vuelio.

We have been recognised by many publications as an authoritative resource in the motoring world. This has included an ITV News feature as a specialist source for autonomous driving.

We are regularly chosen as a primary choice of media outlet for the launch of new cars and products reviews.

Our advertisers have confidence in us, they love putting their adverts next to our content and trust us to always impress our readers.

What Is Motor Verso?

At Motor Verso, we’re your go-to source for all things automotive. Our mission is simple: we create car news, reviews, and articles that cover everything from troubleshooting cars to ownership insights. What sets us apart is our genuine passion for cars. Our team, led by myself, Paul Hadley, is comprised of real-world car enthusiasts, just like you.

We live and breathe automobiles, and our smart writers, who are also highly qualified car nuts, share our dedication. Together, we’re on a mission to keep you informed about the ever-evolving car industry and empower you to make informed decisions, whether you’re in the market for a new vehicle, need to fix your current car, or are navigating any aspect of car ownership.

Our commitment is to provide you with accurate, up-to-date, and comprehensive information that helps you get the most out of your automotive journey. We believe that the more you know about cars, the more confident and savvy you’ll be when it comes to choosing, maintaining, and enjoying your vehicle. Motor Verso is your trusted companion helping you get the most out of your car.

Full-Time Business – Devoted to Quality Content

The Motor Verso publication was initially created in 2013 as a small-time outlet for motoring content, and incorporated as a business in 2014. Paul Hadley is the entrepreneur behind the business. From its early days, the business has grown in audience significantly, with quality continuing to improve. Now Paul operates the business venture full-time as the editor and publisher, working with a range of different contributors to develop content for the enjoyment of Motor Verso’s audience. 10 years later we are proud to be going strong with a large audience and lots of interest in the brand.

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We take our work in the car industry seriously and aim to separate our publication from hobbyist and amateur publications online. It’s our aim to provide as much value as possible for the people we work with.

About The Team

We have a diverse team with a lot of expertise and knowledge in many different areas of car culture, technology, photography and the English language. While we are not a huge business, we do offer a range of opportunities for people to get involved. People that work with us get to learn about the different areas of the publishing industry in many ways.

Over 110 writers have contributed to Motor Verso’s success over the years, and the experience gained at Motor Verso has been key in shaping futures, allowing our contributors to move up the ladder into other jobs in the publishing or motoring industry including companies such as Jaguar Land Rover, Red Marlin, KOTV and LAT.

Stand Out Photography

The team at Motor Verso spend lots of time preparing, shooting and editing the photography that goes into creating our unique content. We shoot bespoke photography for all our car and product features, and believe that we can tell a story through images alone. Our imagery can be licensed for usage on request.

Kia Sportage 1.6 T-GDi ‘4’ PHEV Review

Editorial Policy – Our Commitment to Transparency and Integrity

At Motor Verso, we pride ourselves on delivering content that’s accurate, fair, and deeply rooted in our vast experience within the automotive sector. To ensure our readers understand the rigorous standards and ethos we uphold, we’ve carefully crafted our Editorial Policy. This policy provides a comprehensive look at our content creation process, from car reviews to opinion pieces, and everything in between.

Every member of our team, led by our Senior Editor, Paul Hadley, is dedicated to this policy, ensuring that we consistently produce content of the highest calibre, respecting the trust our readers place in us. Whether you’re a long-time reader or a first-time visitor, we invite you to delve into our Editorial Policy to understand the heart and mechanics of Motor Verso.

Audience Details – 320K+ Monthly Readers

Our target readership is aged between 25-44, and based in the UK. Our typical reader owns at least one car, and visits Motor Verso via Google Organic Search in order to research specific car models or products. They’re someone who really wants to make an informed decision before buying. We offer information and content over a range of topics from new and used cars and accessories, to technology and travel.

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We currently have over 320,000 monthly readers who trust Motor Verso for our opinions on cars. Every month we help influence our reader’s car purchases and our goal is to help them make the right decision. We are very transparent about our reach. Please see the below recent snapshot from Google Analytics.

Highly Experience In The Industry

Our Senior Lead, Paul Hadley, is a seasoned motoring journalist with over a decade of experience. Paul has been at the forefront of the automotive industry, attending car launches, sitting in on car release briefings, and experiencing the latest models firsthand. His dedication to staying updated on industry trends, technological advancements, and automotive innovations ensures that our content is always relevant and accurate.

We have had the privilege of driving and documenting hundreds of cars, ranging from classic models to cutting-edge vehicles. Over the years, we have visited race tracks, where we’ve witnessed the raw power and exhilaration of high-performance vehicles. Our firsthand experiences on the track have provided us with a unique perspective and a deep understanding of automotive performance.

As a testament to our expertise, we invite you to explore the video below, showcasing Paul Hadley’s thrilling ride in the Lotus Emira GT4 at the Launch Event Test Drive with Gavan Kershaw. This is just a glimpse of the incredible experiences we’ve been fortunate enough to have throughout our journey in the automotive industry.

Global Coverage Highlights

We have been invited to test cars all over the world. The below gives you an idea of some of the destinations we have travelled to.

Motor Verso Global Coverage



Motor Verso are a trusted digital influencer working with a number of big brands to communicate their messages to our motoring audience.

Motor Verso offer strong advertising tools to boost the awareness of your brand to our audience:

Editorial Content – We create bespoke content promoting your brand or products to share with our audience.

Display Advertising – We can get your brand seen on the website, besides the latest motoring news and reviews through banner advertising.

Please contact paul.hadley@motorverso.com for more information on how we can help you reach our audience.

In the Media

We get recognised by a range of different awards both inside the publishing niche and out. Below are some examples. But full information on each of these mentions or awards can be seen on our in the media page.

2023 – Paul Hadley Joins The Judging Panel For Epica Awards

2023 – Most Insightful Automotive Guide – by The Business Concept

2022 – Top Performing Publisher – by Ezoic

2022 – Voted Best Automotive Media Company 2022 – by Greater London Awards

2022 – Top Video Stragegist – by Ezoic

2021 – Voted Best Automotive Media Company 2021 – by Greater London Awards

2020 – Ranked in top 3 automotive blogs of 2020 – by Vuelio.

2020 – Featured Stoneacre’s best car blogs.

2019 – We were shortlisted as a finalist in the Online Influence Awards 2019.

2019 – Ranked in top 3 automotive blogs of 2019 – by Vuelio.

2018 – Ranked in top car websites of 2018 – Mechanic Base

2018 – Ranked in top automotive blogs of 2018 – GloveBoxDirect.

2018 – Paul Hadley contributed to research with Foray Motor Group.

2018 – Ranked in top 3 automotive blogs of 2018 – by Vuelio.

2018 – Paul Hadley featured in as Blogger Spotlight.

2017 – Featured as a source about autonomous driving on ITV News.

2017 – Received iVisa Global Blogger Award.

2017 – Ranked in top 10 Automotive blogs of 2017 – by Vuelio.

2013 – The Motor Verso journey began.

Ownership and Funding: The Drive Behind Our Content

From our self-funded origins in 2013 to the reader-focused platform we are today, every turn in our journey is powered by the reinvestment of our earnings into top-tier content. Whether it’s the latest review or a deep dive into automotive trends, we ensure our readers always have the best seat in the house.

Curious about the engine that powers Motor Verso? Learn more about our ownership, funding, and mission to bring value to every reader.

Registered Company: 09369202

Fully Insured: Public and Product Liability Insurance, Employer Liability Insurance.

Location: Birmingham, United Kingdom.

The editor ‘Paul Hadley’ is a Member of The Midlands Group of Motoring Writers and The Guild of Motoring Writers.

Any enquiries please send to paul.hadley@motorverso.com.