Over the last weekend Citroen created a mosaic made up of 2,677 miniature models and was on display in the Bullring shopping centre between 19-21 February.
Citroen Mosaic – So what was it?
The mosaic was 5m by 2.5m and made up completely of 2,677 miniature Citroen models, it was next to their new C4 Cactus, and visitors were allowed to take one of the toy cars and win prizes such as cinema tickets, vouchers and radios. The mosaic itself was helped built by final-year students from the University of Creative Arts in Surrey.
Why are they doing this?
The whole point of the mosaic is to pay respect to Citroen’s founder, André Citroën, who in the 1920s, began creating small toy versions of his cars – which he named ‘dad’s car’ – for the children of his customers. The first car to be turned into a toy was the Torpedo B2 10HP, of which more than 30,000 were purchased 10 years.
The grand prize
The grand prize is a family trip to France, which includes a day trip to Disneyland Paris and the opportunity to visit C_42, Citroen’s Brand Experience on the Champs-Élysées. Shoppers will also have the chance to learn more about the Citroen C4 Cactus, which the mosaic was setup next to.
Citroen C4 Cactus
The Citroen C4 Cactus combines simplicity and efficiency with practicality and low ownership costs, equipping the Citroen C4 Cactus to take all challenges of modern life. The C4 Cactus is best-known for its innovative Airbump technology that protects the car from everyday bumps and scrapes. Due to the car being powered by the latest PureTech and BlueHDi engines, fuel economy is up to 91.1mpg with CO2 emissions from just 82g/km and overall running costs 20% lower than the benchmark in the compact hatchback segment.