British tyre manufacturer Davanti Tyres is making a bold statement at this year’s Autopromotec, held from 21st to 24th May 2025 in Bologna, Italy. Celebrating its 10th anniversary, Davanti will debut the Protoura Sport Evo, its first Ultra-High Performance (UHP) tyre manufactured in Europe.
Autopromotec, a cornerstone event in the European automotive aftermarket calendar, provides a fitting stage for this milestone. The Protoura Sport Evo promises next-generation performance engineered for European roads, and it marks a significant evolution for the brand’s high-performance lineup.
Peter Cross, CEO of Davanti Tyres, commented: “We’re pleased to be returning to Autopromotec this year as it’s a great opportunity to catch up with partners and build relations with new contacts too”.
A Broader Showcase of Capability
Davanti’s stand (Hall 20, Stand A66) won’t just highlight the new UHP tyre. Visitors can expect a comprehensive display across the full spectrum of the brand’s offerings, including:
- Ecoura HP1 – Designed for efficiency and everyday performance.
- Terratoura M/T – Rugged off-road capabilities built for all terrains.
- Alltoura 4-Seasons – Versatility and reliability across varying climates.
- Protoura Race – The brand’s inaugural track-focused performance tyre.
Introducing Envoy Tyres: Value Meets Performance
Also sharing the spotlight is Envoy Tyres, Davanti’s value-focused sister brand. The stand will include a full range of Envoy products, alongside a preview of two all-season tyres set to launch later in 2025. Highlights include:
- Aterna – Everyday reliability with fuel-saving efficiency.
- Motiva UHP – High grip and sharp handling for spirited driving.
- Tordera H/T – SUV-focused comfort and control.
- Vertra – Built tough for commercial use with durability in mind.
As the tyre market becomes increasingly competitive, Davanti’s European production shift and product diversification are clear indicators of its ambition and maturity as a global brand. From performance enthusiasts to commercial fleet managers, there’s something for everyone at their Bologna showcase.
Visit Davanti at Autopromotec 2025, Hall 20, Stand A66.
To learn more about the show, visit autopromotec.com.
