There are lots of ways to can support a charity, whether that be putting loose change in a bucket, a marathon or maybe even a skydive. Hyundai has thought a little bit outside the box and has created a contactless car.
A Different Kind Of Ioniq
The car selected for this ingenious, charitable venture is the polar bear -friendly, zero emissions Ioniq. The car’s body is rather distinctive orange colour, but look closely and you’ll spot that it’s actually a mosaic made up of photos of those who have done their bit for the Stand Up To Cancer charity. Donating couldn’t be easier either. There’s no long forms or anything like that, no instead you can make a contactless payment of either £5 or £10.
There are five points of the car where the contactless payment so there’ll be no need to fish around in your wallet awkwardly for loose change. This idea follows on from a trial Stand Up To Cancer conducted last year, whereby the cash collectors also had the facility to take contactless payments, meaning that 25% more income was generated through donations.
Members of the public will be able to see the cancer-fighting Ioniq for the first time on the 22nd of May at a special launch event at King’s Cross Station. After that, it will viisit Hyundai dealerships and Stand Up To Cancer events between the months of May and November of this year, with the hashtag #drivetherebellion helping to give the campaign an online presence. The car also features an LED equaliser in place of number plates, so you can keep track of how much has been raised so far.
President and CEO of Hyundai UK said
Tony Whitehorn, President and CEO of Hyundai UK said: “We are extremely proud to be supporting Cancer Research UK this year as an official partner of Stand Up To Cancer, and we’re helping in the way that we know best – with innovation. Cancer doesn’t discriminate; one in two people born after 1960 will be diagnosed with the disease at some point in their lifetime. But our world-first Contactless Car will be designed to make joining the rebellion against cancer as easy, convenient, and as engaging as possible. I hope that people will come together, with their cards at the ready, and give generously to such an important cause that will save lives across the UK.”
Rachel Carr, Head of Stand Up To Cancer, said: “We’re always looking for new ways to engage and excite supporters and Hyundai has come up trumps with the creation of the world’s first Contactless Car. It’s an exciting partnership that brings a fun and simple way of donating to the masses. We’re hoping people across the UK will be impressed and inspired by the vehicle and will choose to tap and donate to support Stand Up To Cancer’s work to bring kinder and better treatments to patients, faster.”