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Style Icon Iris Apfel: The Face Of New DS 3

The Face Of New DS 3

As announced by DS Automobiles, the legendary business woman, interior designer and fashion icon, Iris Apfel, is to become the brand ambassador for New DS 3.

New DS 3

Iris Apfel

Iris Apfel, 94, has inspired 3 generations of fashion designers and is considered by many to be the great-grandmother of the fashion world.

The New Yorker started her career as a textile importer and interior decorator to the rich and famous in the 1950s and ‘60s. Since then, Apfel has inspired authors, curators and fashionistas worldwide. Last year, a documentary titled ‘Iris’ was made about her life.

Recognised by her trademark oversized spectacles and exotic wardrobe, and known for her unique creative flair, Apfel is a bold, quirky and fitting choice to launch the DS brand forwards in their ‘Driven By Style’ campaign.

New DS 3

‘Driven By Style’ DS Campaign

This avant-garde DS campaign, ‘Driven By Style’, is inspired by the origins of the DS brand, the first DS having been launched in 1955.

New DS 3 and DS 3 Cabrio are the latest models to be unveiled by DS Automobiles. With new design features building on the original look of DS 3 and focusing on its strong personality, refinement and, of course, style.

Drawing on the avant-garde, Apfel-enriched theme of the campaign, New DS 3 allows customers to exhibit their own personal style on the road, with an impressive over 3 million personalisation combinations. The individualistic New DS 3 will be bringing their own assortment of uniquely creative style to our roads.


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