The 2024 British Motor Show saw Bridgestone and Kwik Fit teaming up for a third consecutive year, attracting large crowds with their innovative and engaging activations. The event, held at Farnborough International, was a massive success, drawing over 70,000 visitors from August 15th to 18th. Bridgestone, a leader in the tyre industry, made a significant impact by conducting over 800 tyre safety checks and showcasing their products in new and captivating ways.
Bridgestone’s Commitment to Tyre Safety
One of the highlights of Bridgestone’s presence at the show was their focus on tyre safety. Over the four-day event, the company performed more than 800 free tyre checks, offering visitors crucial advice on maintaining road safety. To further emphasize the importance of tyre maintenance, Bridgestone distributed ‘Become a Road Safety Hero’ postcards, which not only provided safety tips but also encouraged attendees to share this vital information with others. This initiative underscored Bridgestone’s dedication to enhancing road safety, reminding drivers that their tyres are the only points of contact between their vehicle and the road.
A Visual Spectacle: Holographic Display of the Turanza All Season 6
Bridgestone captivated the audience with a groundbreaking holographic display of their Turanza All Season 6 tyre. This innovative hypergram display created a visually stunning representation of the tyre, making it appear as if it could be physically touched. This unique presentation drew thousands of onlookers, highlighting Bridgestone’s commitment to using cutting-edge technology to engage and educate the public about their products.
Showcasing Bridgestone’s ENLITEN Technology
The event also provided a platform for Bridgestone to showcase their ENLITEN technology, a tyre technology platform designed to optimize performance across different vehicle types, including internal combustion engines, hybrids, and electric vehicles. The Turanza All Season 6, along with other tyres like the Potenza Sport and Potenza Race, were prominently featured, demonstrating how Bridgestone is preparing for the future of mobility. This technology not only enhances vehicle performance but also supports Bridgestone’s goal of contributing to a sustainable society.
Richard Hammond’s Iconic Mitsubishi Evo VIII on Display
Adding to the excitement, Bridgestone’s stand featured Richard Hammond’s Mitsubishi Evo VIII FQ300, a vehicle made famous on DriveTribe. This iconic car, combined with the cutting-edge tyre technology on display, made Bridgestone’s stand one of the most talked-about at the show.
Bridgestone’s E8 Commitment: Driving Towards a Sustainable Future
In addition to their product showcases, Bridgestone used the platform to reaffirm their commitment to sustainability through the “Bridgestone E8 Commitment”. This framework, which focuses on eight values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment), reflects the company’s dedication to creating a carbon-neutral mobility society and advancing tyre technologies. The British Motor Show, with its emphasis on innovation and excitement, perfectly aligned with Bridgestone’s value of “Emotion”, reinforcing their mission to inspire and bring joy to the world of mobility.
A Resounding Success
Bridgestone’s UK Consumer Sales Director, Brett Emerson, hailed the event as the company’s most successful appearance at the British Motor Show yet. He emphasized the importance of engaging directly with the public, educating them on tyre safety, and showcasing Bridgestone’s innovative products in an interactive and memorable way. The overwhelmingly positive feedback from attendees is a testament to Bridgestone’s successful strategy and their ongoing efforts to lead in the automotive industry.
The 2024 British Motor Show not only highlighted Bridgestone’s products and technology but also reinforced the company’s commitment to safety, innovation, and sustainability. As Bridgestone continues to push the boundaries of tyre technology, their presence at events like the British Motor Show ensures they remain at the forefront of the industry, connecting with consumers and setting new standards for excellence in mobility solutions.
