CUPRA, once a humble skunkworks tuning arm of Seat, has lofty ambitions ahead. So far, the CUPRA standalone brand has built and sold over 200,000 cars. It’s a modest achievement, though they have even bigger plans for the next few years, with an aim to produce more than 500,000 each year. It’s a brave new world for CUPRA, so there’s no time like the present to unveil how they’re getting there.
With CUPRA, this means presenting us with not one, nor two, but three upcoming models. Maybe their most consequential model yet, we start with the Terramar. Those Spaniards have already done very well with hybrid powertrains before. But this time, they’re stepping it up a notch with their first ever electric SUV. The Terramar is built as a sporting SUV, with petrol and hybrid variants also available.
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Besides an electrified SUV, CUPRA is also doubling down on this high-riding formula for their line-up in the coming years. We needn’t look any further than the upcoming Tavascan, a more coupe-esque and crossover-y variant of their Terramar. First teased as a concept car back in 2019, it’ll apparently have certain elements taken from the Tavascan Extreme E Concept too, so that’ll be exciting.
Last but not least, CUPRA then announced the UrbanRebel, the smallest of the new cars here. Once again, it’ll be electrified. As the name might suggest, the UrbanRebel is a small and peppy little city car, with its hatchback-y form factor being closer to my ideal cup of tea. Regardless of what you might prefer in a car, CUPRA’s future model range might just have something perfect for you.