Automobili Pininfarina PURA Vision Concept

Re-envisioning Luxury EVs: Automobili Pininfarina PURA Vision

Setting the Scene: A New Era of Luxury

Imagine stepping into a world where the elegance of heritage design meets the power and efficiency of cutting-edge electric technology. Welcome to the unveiling of the Automobili Pininfarina PURA Vision, a bold new luxury utility vehicle (e-LUV) that perfectly encapsulates the essence of the company’s PURA design philosophy.

Marking an exciting new chapter for Automobili Pininfarina, this visionary concept blends dramatic proportions, clean surfaces, and classic elegance in a package set to shake up the electric vehicle market.

Unveiling the Future: The PURA Vision Debut

Destined to redefine the contours of the electric car market, the PURA Vision will make its first public appearance during the highly anticipated Monterey Car Week. The new design study will lay the groundwork for the next generation of Automobili Pininfarina’s electric luxury vehicles, promising a thrilling new range of beautifully designed and impeccably engineered e-LUVs.

The Design: Classic Meets Contemporary

Automobili Pininfarina PURA Vision Concept

The PURA Vision’s striking silhouette boasts an athletic stance, a sophisticated cabin, and the brand’s signature narrow glasshouse. The vehicle’s pillarless tri-opening doors add a sense of drama and provide seamless access to its luxuriously appointed interior.

The choice of exterior materials and colour finishes highlight the vehicle’s dynamic identity, promising to captivate onlookers with its unparalleled road presence.

The Technology: Electric Luxury Reimagined

Embracing its electric core, the PURA Vision is equipped with state-of-the-art lighting technology and incorporates L.E.S.S. nanofibre lighting, creating a compelling daytime running light signature. This advanced technology offers superior energy efficiency and flexibility in design, adding to the vehicle’s distinctive character.

Inside the PURA Vision: Luxury Like No Other

Step inside the PURA Vision, and you’re greeted with a cabin designed for both comfort and connectivity. The spacious and light-filled interior features bespoke elements that blend the personality of a sports car with the space and comfort of a luxury vehicle.

A cutting-edge touchscreen display, advanced digital instrumentation, and a personalised head-up display ensure a technology-rich cabin that serves occupants with the information they need, just when they need it.

Sustainability: A Commitment to the Environment

In line with the brand’s commitment to sustainability, the PURA Vision incorporates authentic, high-quality materials to create a unique sense of contemporary luxury.

An innovative mix of soft semi-aniline leather, signature textile fabric, exposed carbon fibre, and anodised aluminium gives the cabin an upscale and refined look, whilst embodying the brand’s commitment to sustainability and efficient use of resources.

Automobili Pininfarina PURA Vision Concept

A Visionary Journey: More Than Just a Vehicle

The PURA Vision is more than just a vehicle; it’s a statement of what can be achieved by combining 94 years of design heritage with the potential of electric vehicle technology. As Automobili Pininfarina’s CEO, Paolo Dellachà, points out, “PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina.”

With this, the PURA Vision represents a turning point for Automobili Pininfarina – a step into a thrilling future of pure electric luxury.

PURA Vision Dimensions: The Power in Proportions

Measuring in at 5,215mm in length, 2,147mm in width (including mirrors), and 1,641mm in height, the PURA Vision’s robust proportions exude a compelling presence, reflecting its powerful electric credentials.

Join Automobili Pininfarina in this thrilling journey as they embark on an exciting new chapter, driving the future of luxury electric vehicles with the PURA Vision.

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