This year, tyre enthusiasts witnessed a true testament to Goodyear’s commitment to quality and innovation. The reputable tyre manufacturer made impressive strides with the introduction of their new offerings: the Goodyear UltraGrip Performance 3 and the UltraGrip Ice 3.
This accomplishment didn’t go unnoticed, as the renowned German automotive publication, Auto Bild, crowned Goodyear as the Manufacturer of the Year for their unparalleled performance in the winter tyre segment. Remarkably, this accolade is a successor to their previous win in the Summer Tyres category in 2023. This dual recognition by such a reputed publication cements Goodyear’s standing as a leading player, delivering outstanding tyres throughout the year.
Auto Bild particularly hailed the UltraGrip Performance 3 and UltraGrip Performance Plus SUV models, labelling them as the “ice-cold winners” of the winter tyre segment.
David Anckaert, Goodyear’s Vice President Consumer Europe, expressed the company’s pride in these accolades, highlighting Goodyear’s unwavering dedication to innovation. He pointed out how Goodyear’s offerings are tailored to meet the requirements of contemporary vehicles, ensuring an enhanced driving experience for all users.
Goodyear Winter Tyres: Achievements Across the Board
Goodyear’s recent launches didn’t just catch the attention of Auto Bild. The company’s winter tyres received widespread appreciation across numerous European magazine tests:
- Goodyear UltraGrip Performance 3:
- Achieved top rankings in all seven tests it participated in.
- Auto Bild lauded its “environmentally conscious, sustainable and safe mobility”, bestowing upon it the “Eco-Master” and “Green Tyre” accolades.
- German magazine Auto Motor und Sport extolled its all-weather capabilities, placing it firmly in the lead in diverse weather conditions.
- UK’s very own Auto Express recognised its supremacy, ranking it third in the 225/45R17 size category.
- Goodyear UltraGrip Ice 3:
- Designed specifically with Nordic drivers in mind, this non-studded tyre clinched a shared first position in winter tyre tests conducted by Finnish magazines, Moottori and Tekniikan Maailma.
- Goodyear UltraGrip Performance+ SUV:
- In the winter tyre test by Auto Bild allrad, it achieved a commendable third place. The tyre was particularly praised for its exemplary wet handling, short braking distances on both snow and dry surfaces, and commendable safety reserves during aquaplaning.
In summary, Goodyear’s recent accolades and their performance in multiple European magazine tests is a clear reflection of the brand’s commitment to excellence. Whether you’re navigating the snowy streets of Finland or the rainy roads of the UK, Goodyear promises a tyre that stands up to the test and elevates your driving experience.
