The Simplified Product Strategy
Say hello to a brand new approach from Audi UK, which looks to simplify its product range and add value to your driving experience.
In the spotlight are the fresh-faced Audi A6 and A7 model lines, sporting new trim levels and a high standard specification, offering premium driving at a great value. Starting from a cool £43,965 for the A6 Saloon and £56,385 for the A7, they’ll be available to order from the 20th of June.
All-New A6 and A7 – Luxurious Makeovers
The A6 and A7 model lines have been spruced up inside and out for the upcoming 2024 model year. These luxury-class models have undergone a front and rear design overhaul, with new bold colours and wheel designs added to the mix.
Audi has also focused on enhancing the standard equipment – think Matrix LED headlights, electric seats with memory function, camera-based traffic sign recognition, and more – all now standard across every model!
Three Trim Levels Tailored for You
Audi presents you with three core trim levels for your A6 and A7: Sport, S line, and Black Edition. Each trim features unique design elements like Audi’s Singleframe grille with a honeycomb structure, lending a unique personality to each model.
For example, the Sport trim A6 boasts a Dark Chrome radiator grille and redesigned rear diffuser elements in Selenite Silver. The S line variant upgrades with chrome inserts and Platinum Gray diffuser blades, plus 19-inch wheels and sport suspension.
The Comfort of Luxury Interiors
The changes aren’t just skin deep. Inside, a black finish adorns the dashboard and roof lining, and a multifunction sport leather steering wheel comes with shift paddles. Meanwhile, the S line interior features seats in Dinamica microfiber/leather combination, illuminated front and rear door sill trims, and the symbolic S lettering, creating a space of ultimate comfort and sophistication.
Exciting New Colours
As for colours, Audi now offers a palette of 12 exterior colours for the A6 and A7, introducing Arcona White and Madeira Brown Metallic. Grenadine Red Metallic and Ascari Blue Metallic have been added for the S models and S line trims.
Tech-Packed for a Future-Forward Drive
Finally, the cherry on top is the introduction of Audi’s new Technology Packs to the A6 and A7 lines. Available across all trim levels, these packs bring even more value to your ride. The Technology Pack (£2,995) includes the Bang & Olufsen Premium Sound System, extended LED interior lighting, a 360-degree camera, Park Assist with Parking aid plus, and a Head-up display.
For those craving more, the Technology Pack Pro (£5,995 /£2,995 for S6/7) adds four-zone climate control, a panoramic sunroof, heated rear seats, and more, delivering an unparalleled driving experience.
Whether you’re a lifelong Audi aficionado or a newbie to the brand, the revamped A6 and A7 lines, with their streamlined trim levels and value-packed technology, promise a truly exciting journey. Don’t forget, these beauties will be available for order from June 20, with deliveries expected in the summer!
