The MAZDA ICONIC SP Matches A Rotary With Electric Power

Mazda, long known for its commitment to the joy of driving, has once again turned heads at the Japan Mobility Show. Not only did they showcase the anticipated 2024 MX-5, but they also unveiled a concept car, the MAZDA ICONIC SP, promising a blend of tradition and forward-thinking innovation.

MAZDA ICONIC SP: Where Old Meets New

The new MAZDA ICONIC SP is more than just a car – it’s a statement of Mazda’s vision for the future. Bringing together the age-old dual rotary power train with a modern EV platform, it takes a leaf out of the all-new Mazda MX-30 R-EV’s book.

But this isn’t just about blending the old and the new. Mazda aims to cater to those who have a genuine love for cars and driving. And with this concept car, they’re doing precisely that. This compact sports car boasts a low centre of gravity, ensuring top-notch driving performance.

One can’t help but notice its distinct proportions, courtesy of its low bonnet. This is possible thanks to the strategic placement of the lightweight and compact rotary engine right in the car’s centre.


The Rotary EV System: Scalability and Flexibility

What makes this two-rotor rotary EV system stand out? It’s designed to be scalable, offers a flexible layout, and can run on various fuels, including eco-friendly hydrogen. This unique technology sets Mazda apart, making it the perfect fit for sports car enthusiasts.

And, if you’re someone concerned about the environment, you’d be pleased to know that this car can potentially be virtually carbon-neutral when charged with electricity from renewable sources. Mazda President and CEO, Masahiro Moro, shared his enthusiasm…

“We love the MX-5, and the world loves the MX-5. With the MAZDA ICONIC SP and its dual rotary power generator EV powertrain, we’re taking a step towards keeping that love alive in the electrification age. Mazda aims to ensure that cars remain a joy and a vital part of everyone’s life.”

The Mazda Stand: A Walk Down Memory Lane


It’s not all about the future at the Mazda stand, though. Visitors get to see various versions of Mazda’s iconic models. The latest MX-5 certainly draws attention, especially with its upgraded LED headlights and rear lights. Not to mention, the revamped interior aims to take the driving experience up a notch.

But for those who appreciate the classics, the first-generation MX-5 is on display, reminding everyone of Mazda’s unwavering commitment to driving pleasure. And for the younger generation? A two-thirds scale model MX-5 offers a fun, simulated driving experience. Let’s not forget the hands-only controlled MX-5, showcasing Mazda’s innovative streak.

In a world where cars are becoming increasingly automated, Mazda’s commitment to preserving the joy of driving is both refreshing and commendable. The MAZDA ICONIC SP, with its blend of the classic and the contemporary, promises an exciting future for car enthusiasts everywhere.

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